✍️ The structure of a successful blog article
Why do so many readers leave a blog article after just a few seconds?
👉 Because they can’t find what they’re looking for straight away.
This is often not due to the topic – but to a weak structure.
Lengthy introductions, a lack of added value and unstructured blocks of text cause users to bounce – no matter how good the content actually is.
The following elements belong in every successful blog article:
1️⃣ H1 headline – First impressions count: A strong title attracts attention.
2️⃣ Introduction – Arouse interest and deliver a clear value proposition.
3️⃣ H2 subheadings – Organise the text and help with skimming.
4️⃣ Short paragraphs and sentences – Increase comprehensibility and reading flow.
5️⃣ Images & graphics – Illustrate content and increase comprehension.
6️⃣ Bold markings – Draw attention to central statements.
7️⃣Lists and enumerations – structure information compactly and clearly.
8️⃣ Call-to-actions (CTAs) – Motivate users to click, read on or make contact.
9️⃣ Quotes – Create trust and emphasise credibility.
💡 Each of these points helps to not only attract readers to your blog – but also to keep them there, encourage them to share or interact.
Do you need help with content creation?
👉 Then get in touch with us! – We write blog articles that are found, read and shared.
