🔗 The perfect URL: Show your users what to expect!
Too often we come across cryptic URLs full of numbers, special characters and incomprehensible parameters – yet URLs have a decisive influence on the user experience and click-through rate!
❌ A bad URL puts users off even before the page has loaded.
✅ A good URL is clear, descriptive and immediately speaks for itself.
It gives your users a clear expectation: “What can I find here?” – before the page loads.
🎯4 quick tips for click-friendly URLs:
Keep it short – The easier to read and type, the better.
Use keywords – Make it clear what your page is about.
Avoid special characters – No cryptic numbers or symbols.
Create structure – A logically structured URL looks professional and inviting.
💡 Example:
Not optimal: /page?id=9f07a23%
SEO-friendly: /blog/seo-friendly-url
✨ Tip:
A consistent URL scheme throughout your website creates orientation – for users and search engines.
