🚀 More transparency in Google Ads: “Channel Performance” for Performance Max is here!
Until now, it was a blind spot: Which Google channels actually contribute what to campaign performance in Performance Max?
This is now changing – thanks to the new Channel Performance Report (BETA):
✅ Impressions, interactions, conversions – broken down by channel
✅ Finally visible:
– How much Discover contributes to reach
– What the Display Network really brings in terms of sales
– Which channel is best suited to which target project (e.g. leads vs. purchases)
💡 What does this mean for marketers?
A deeper understanding of the customer journey – and more control:
🔍 Channel-based KPIs show
– Which touchpoints are particularly effective
– How users move across channels
– Where conversion gaps or drops in performance can occur
📍 Can be found in Google Ads under: Insights & Reports > Channel Performance (BETA)
🎯 A real step forward for anyone who works in a data-driven way and wants to optimise their campaigns in a targeted manner.
