🚀 ITB Berlin 2026: An exciting day full of insights! 🌍
Last Tuesday, we attended ITB Berlin, the leading trade fair for the tourism sector. Together with our client a&o Hostels, we gained many valuable insights into current trends and technologies.
With 27 halls and countless exhibitors, the fair was a real hotspot for new trends and key industry insights. The fair not only offered a great opportunity to immerse ourselves in the culture of different countries, but also provided a comprehensive overview of AI and automation trends in the tourism sector, from service robots to innovative software solutions.
Another highlight for us was the presentation by Thomas Hertkorn together with Bengt Graper from TikTok on the “Greatest Performance”. In this presentation, exciting insights were shared on the successful use of TikTok in the tourism sector and on performance optimisation. For us as the managing agency, this confirms once again: those who manage TikTok correctly today achieve measurable results rather than just “background noise”.
