AI Overview is here – and is also changing Google search in Germany.
Google has recently started testing AI-generated summaries directly in the search results in Germany.
What could this mean for SEO & SEA?
🔍 Traditional organic results could receive fewer clicks – especially for informative search queries.
🧠 At the same time, content that is precise, well-structured and trustworthy could become even more relevant.
📉 Simple information pages could lose visibility – E-E-A-T and genuine added value could become more prominent.
💬 And in the SEA sector? So far, AI Overview has barely appeared for transactional keywords and the sponsored adverts are displayed via AI Overview – it will be interesting to see how this develops.
