🚀 Google Ads: Why a strong bid increases the chance of conversions 🚀
Do you have a well thought-out campaign strategy, strong keywords and convincing ad texts – but the results aren’t materialising?
Then the problem may not lie in your ads strategy, but in the offer itself.
📉 How to recognise that a weak bid is slowing down your campaigns:
– High CTR but low conversion rate: users click but don’t convert
– Rising CPA (cost-per-action): Despite solid click numbers, you need more and more budget per conversion – a sign that your offer is not convincing enough.
– Low quality score: Google rates the advert as less relevant → the CPC (click price) increases and visibility decreases
– Hardly any scaling potential: Weak offers slow down growth – profits fall and there is a lack of data for optimisations
✅ What an attractive offer does:
– It strengthens the call-to-action and makes adverts more convincing
– It creates real differentiation and competitive advantages
– It attracts attention and reinforces the advertising message
📌 Conclusion: Without an attractive offer, even the best ad strategy is ineffective. A strong offer increases the conversion rate – and maximises the efficiency of your advertising budget.
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