Amazon PPC Agency
From Munich to the world: your Amazon PPC agency for sustainable success.
✓ Increase your reach
✓ Boost your sales
✓ Generate profits
Our services as an Amazon PPC agency
One-third of all users search for new products or online stores directly on Amazon rather than Google. Optimize your ads and attract new customers to your offerings through Amazon PPC marketing. We’ll show you how it works!
Bidding strategy
Choosing the right bidding strategy is crucial in order to use the advertising budget efficiently and achieve the best possible performance. Depending on goals such as reach, conversions or cost control, bids can be flexibly adjusted or automatically optimized. Continuous analysis of performance data makes it possible to adjust strategies in a targeted manner and allocate budgets efficiently.
People who search for specific products on Amazon are already quite far along in the customer journey. They consciously choose Amazon to compare offers and make purchases.
Amazon Advertising is more affordable than Google Ads, Facebook Ads, and Instagram Ads. Thanks to the low cost per click of Sponsored Products and the large number of interested visitors, ROI can be increased.
Amazon Advertising allows ads to be placed based on user behavior and search habits. This enables precise targeting of customers who are already searching for similar products.
Amazon Ads offer detailed analytics and reporting features. The success of your campaigns can be tracked in real time, and adjustments can be made based on performance data. This enables continuous ad optimization for better results.
With Amazon Ads, you can not only place text ads, but also product ads that contain images and detailed product information. This allows for a more comprehensive presentation of the products and can increase the interest of potential buyers.
Amazon Ads benefit from the platform's extensive data collection. They have access to data on purchase histories, preferences, and user behavior to better understand their target audiences. This integration enables a personalized approach.
Amazon ad formats
These advertising formats are available…
Sponsored Products
Sponsored products appear among the search results when a user searches for a product. They are identified as advertisements by the word “Sponsored.”
Sponsored Brands
This type of advertisement appears above the other products within a separate section. The company logo, company name, and labeling as advertising are displayed.
Sponsored Display
Display ads are also available on many different platforms. In Amazon Paid Marketing, products that can also be found on Amazon are displayed within an advertising banner.
How do Amazon ads work?
Let’s dive into the world of Amazon PPC together!
Amazon Advertising basically follows the same principles as classic search engine ads on Google: Here, too, an algorithm searches through a huge database—only within the closed Amazon ecosystem, without linking to external sites. This benefits advertisers because Amazon knows purchase intentions and user behavior in detail.
Arrange a non-binding initial consultation today and see for yourself.
Advertising space & auction principle
- Amazon offers paid advertising space above the organic results, between them, and at the end of each search result.
- Since the number of these spaces is smaller than the demand, a real-time bidding process decides, similar to Google.
- Billing is on a pay-per-click basis: costs are only incurred when someone clicks on the ad. This model also applies to most banners and sponsored formats outside the search list.
Factors influencing the cost per click (CPC)
- Amount of the bid placed
- Competition density in the respective category
- Relevance signals such as purchase history and keyword match
Success factors of a PPC strategy
A low CPC is not enough. The following factors are crucial:
- Thorough keyword research – to avoid wastage.
- Appealing creatives and texts – they increase the click and conversion rate.
- Clear campaign architecture – facilitates evaluation and optimization.
Targeting options
- Keywords (traditional)
- ASIN selection for precise product targeting
- Categories or interest-based targeting
As an Amazon PPC agency, we develop an optimal PPC campaign structure in addition to Amazon SEO measures, create a precisely tailored keyword set, and make ongoing fine adjustments to increase the visibility of your products, boost your sales, and reduce advertising costs.
Who should consider using an Amazon PPC agency?
We look forward to working with you if:
✓ You need a reliable partner to manage your Amazon account
✓ You want to increase the visibility of your products on Amazon in the long term
✓ You want to reach the right target group for your products
✓ You want to get the most out of your sales
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The team impresses with its in-depth technical expertise, works extremely conscientiously and shows enthusiasm for its customers. We particularly appreciate the learning effect on our side: the analyses and recommendations are clearly structured, comprehensible and explained in an understandable way; and the team always takes the time to answer questions and share its knowledge. The exchange with Loyamo, whether digital or on site, is productive, lively and always appreciative.
In short: competent, committed, transparent and personable – we can only recommend Loyamo!
When we started Loyamo, we honestly had no idea about SEO. That’s why we appreciate all the more how confidently and patiently you introduced us to the world of search engine optimisation. The collaboration was great right from the start: strategically well thought-out and operationally strong. And always reliable, honest and friendly. We have the feeling that we are in really good hands with you – both professionally and personally. Thank you for supporting us so professionally!
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In Loyamo, we have found a partner who shares the same mentality and works with us to set the course for successful online marketing. We particularly appreciate the personal approach and the comprehensive expertise in SEO and content creation.
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The team at Loyamo took the time to understand our individual goals and develop customized strategies for us. Their professionalism and commitment made the whole process smooth.
Through ongoing optimization, tailored keyword strategies and technical adjustments, Loyamo has not only sustainably improved our visibility in search results, but has also established itself as an indispensable partner for our long-term digital marketing strategy.
Their transparent communication and professional approach set the standard for a lasting and successful collaboration.
Frequently Asked Questions
Questions & Answers about Amazon PPC
Without paid placement, even strong products disappear in the marketplace noise. A strategy with data-driven PPC management brings your listing to the forefront, generates traffic that is ready to buy immediately, and provides actionable insights for assortment and pricing decisions. More visibility, more sales, predictable scaling—all measurable and flexibly budgetable.
For brands that want to accelerate their growth on Amazon, launch new products, or defend market share—especially in the face of fierce competition, seasonal peaks, or premium prices. Those who secure margins and availability can turn advertising expenditure into predictable profits with our control system.
Amazon auctions advertising space in real time. Bids and relevance determine placement; costs are only incurred when a click is made. We manage bids in a data-driven manner, secure profitable positions, and prevent wastage—you only pay for traffic that converts.
We take care of the entire growth process: market and keyword research, campaign architecture, bid automation, creative optimization, reporting, and forecasts. This allows you to focus on your product and supply chain while we scale your sales in a predictable manner and minimize risks such as inventory backlogs or price wars.
You can choose between different types of ads, which vary in terms of content and placement:
- Sponsored Products: These ads generate the most sales per click, as they appear alongside other organic products.
- Sponsored Brands: Unlike Google Shopping Ads, these ads convert three times as often. Costs are only incurred when a user actively clicks on the sponsored product.
- Sponsored Display: These can appear in different locations on a product page. Payment is based on the cost per 1000 impressions. This means that you pay a price for every 1000 views of the advertising banner.
We analyze search queries down to the minute, isolate scatter loss, test bids and ad layouts using machine learning, and link PPC campaign logic with inventory and price data. The result: declining ACoS, rising ROAS, and consistent growth without you having to battle with Excel every day.
We monitor bids and keywords around the clock. New data is incorporated into bid, budget, and placement updates at least every 24 hours. During launch or peak phases, we increase the frequency to hourly updates so that opportunities can be seized and risks mitigated early on.
We bundle Seller Central, attribution, and BI data into a real-time dashboard showing sales, ACoS, TACoS, new customer rate, shopping cart size, and share of voice. Clear benchmarks immediately show whether each investment is profitable—and where we can optimize next.
PPC generates immediate sales and sends strong ranking signals; Amazon SEO creates lasting, free visibility. We combine both levers: PPC keywords optimize listings, SEO optimizations reduce PPC costs. This creates a cycle of growing reach and decreasing advertising pressure.
Amazon PPC reaches customers who are ready to buy directly in the marketplace; data extends to the shopping cart. SEA (e.g., Google Ads) addresses searchers earlier in the funnel and redirects them externally. Upon request, we combine both channels, generate demand, and close the deal directly on Amazon.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
