Digital strategy

Use personalization, integrate innovative technologies and optimize your conversions to take your marketing strategy to the next level.

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Our services & levers in the development of a digital strategy

A digital strategy is a strategic plan that is developed to help companies achieve their goals and visions in the digital space. The digital strategy can have different focuses depending on the goals and needs of the company. For example, some companies may want to increase their online visibility, while others may want to focus on improving interaction with customers via digital channels or increasing sales via e-commerce platforms. It encompasses various aspects of digital presence and interaction, which can be weighted differently depending on the objective.

Channel strategy

Choosing the right digital channels is crucial to effectively reach and engage with your target audience. We need to understand the preferences, behaviors and usage habits of target audiences on different platforms in order to strategically use appropriate channels such as social media, search engine marketing, email marketing or content marketing. Through a differentiated channel strategy, we can ensure that the messages are present at the right time and in the right place and that your target group is reached in the best possible way.

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✔ Greater reach

With a digital strategy, you can significantly increase your reach and visibility online. You can reach potential customers on various digital platforms, be it via search engines, social media, websites or email marketing.

✔ Customer loyalty

A digital strategy enables you to get in touch with your customers directly and build a closer relationship. Through personalized communication and offers, you can strengthen customer loyalty.

✔ Efficient marketing

Digital marketing strategies offer you the opportunity to make your marketing more efficient. Through targeted advertising, marketing automation and data-driven decisions, you can achieve a higher ROI.

✔ Real-time opti­mization

A digital strategy makes it possible to analyze and optimize the performance of your marketing activities in real time. By using analytics tools, key metrics can be tracked and adjusted as needed to improve the effectiveness of your strategy.

✔ Competitive advantage

With the help of a digital strategy, you can be more innovative and stand out from your competitors. By using new technologies, trends and platforms, you can improve your products and services, open up new markets and gain a competitive advantage.

✔ Scalability

Digital strategies offer you the opportunity to scale your activities and adapt to changing market conditions. By using digital platforms and technologies, you can respond flexibly to challengesand adapt your activities to remain successful.

Why does a digital strategy make sense?

Good question!

A digital strategy makes sense as it helps you stay competitive in today’s digital environment and achieve your business goals effectively. Through a clear digital strategy, we can help you target your online presence to attract and retain potential customers. In addition, the digital strategy enables the use of digital channels such as social media, search engine marketing and email marketing to distribute relevant content and your offers.

A well-thought-out digital strategy gives you the opportunity to optimize your marketing activities , analyze data in real time and make informed decisions to maximize return on investment. In addition, a digital strategy encourages innovation and flexibility by helping you take advantage of new technologies and trends to differentiate yourself from your competitors and adapt to ever-changing market conditions. Overall, the digital strategy provides a clear roadmap for your business to successfully pursue your goals in the digital age to ensure your long-term success.

How is a digital strategy implemented?

The digital strategy is like a jigsaw puzzle: all the pieces – from objectives to campaign development – have to fit.

Implementing a digital strategy requires a well-thought-out process that involves various steps. First, we analyze the current situation of your company, including your digital presence, your target groups and your business goals. On this basis, we define goals and develop a clear strategy. The allocation of resources and budgets is crucial here, as is the selection of suitable digital channels and tools.

Before the actual implementation and test phase of the strategy begins, we develop a well thought-out content and communication strategy for you that is precisely tailored to your target group and the channel used. During the test phase , we continuously monitor, measure and analyze the success of the measures in order to optimize them in the long term. Implementing a digital strategy is an iterative process that requires continuous adaptation and optimization in order to meet the changing demands of the market and ensure your company’s long-term success.

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Professional, proactive support and innovative approaches

Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.

Jochen Mumme, Vice President Marketing, VIU Eyewear
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With Loyamo, we have had a trustworthy and more than competent partner in the field of conversion rate optimization at our side for over 5 years.

In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.

Svenja Gansauge, Head of Business & Client Development, Hubert Burda Media
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Loyamo has accompanied us for many years as a reliable and knowledgeable partner for websites, SEA and SEO.

Thanks to Loyamo’s conversion optimization, we receive significantly more inquiries that precisely match our target group. We particularly appreciate the professional cooperation and the know-how of the entire team. We look forward to further cooperation!

Lea Saurer, Deputy Director, Saurer Marking Solutions
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Loyamo is a very strong and capable partner

Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn
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The collaboration with Loyamo over the past months has been a great journey of growth and learning.

We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.

Sara Bernardi, Key Account Director, Mr. Marine
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We are delighted to have Loyamo at our side as a trusted partner for our online marketing activities.

The team supports us in SEO to increase our visibility and optimize our conversion funnels. The great collaboration with Loyamo makes it possible to connect our tutoring students with the best tutors!

Stefan Detering, Digital Product Manager, Studienkreis
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With Loyamo, we have had a trustworthy and more than competent partner in the field of performance optimization at our side for over 5 years.

In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.

Svenja Gansauge, Head of Business & Client Development, Hubert Burda Media
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Loyamo has helped us convert our website traffic into customers.

If you are a service provider looking to improve your online presence, then we can wholeheartedly recommend Loyamo. Their ability to deliver results and their expertise in conversion optimization make them a reliable partner for anyone looking to succeed in the referral business.

David Gruber, CEO, SWISS DJ

Frequently Asked Questions

Questions & answers on the digital strategy

How do you develop a digital strategy?

The development of a digital strategy requires a thorough analysis of business objectives, target groups, the competitive situation and available resources. Based on this analysis, we work with you to define the goals to be achieved, develop the right strategy and implement the appropriate measures to achieve the set goals.

The success of a digital strategy can be measured using various key figures. Typical key figures include traffic, conversion rates, engagement on social media, lead generation, sales increases and ROI. Regular monitoring and analysis of these key figures help to evaluate the effectiveness of the strategy and make any necessary optimizations.

The digital landscape is constantly changing, so continuously adapting your digital strategy is crucial to keep up with the latest trends, technologies and user behaviors. This is the only way to ensure your long-term success in the digital space with our support.

From a marketing perspective, content is an indispensable and decisive factor for success. A well-thought-out content strategy ensures the creation and distribution of relevant content that appeals to your target group and creates loyalty to your company. High-quality content strengthens your brand positioning and helps you achieve the marketing goals you have set yourself.

Continuous monitoring enables real-time analysis of activities and provides insights into the success of the digital strategy. The analysis forms the basis for adjustments based on performance data and changing market requirements. This way, you can be sure that you are on the right track with your digital strategy in the long term.

Our work in figures

We are passionate about our work and develop individual strategies.

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CLIENTS SINCE 2016
We have worked for 212 clients since 2016.
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We support companies from 23 different industries.
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