{"id":43107,"date":"2026-03-20T10:20:18","date_gmt":"2026-03-20T10:20:18","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=43107"},"modified":"2026-03-20T10:21:45","modified_gmt":"2026-03-20T10:21:45","slug":"itb-berlin-2026","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/itb-berlin-2026\/","title":{"rendered":"ITB Berlin 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"43107\" class=\"elementor elementor-43107 elementor-43106\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3fe4e e-con-full e-flex e-con e-parent\" data-id=\"9d3fe4e\" data-element_type=\"container\" data-e-type=\"container\" id=\"Mehr\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90f7064 elementor-widget elementor-widget-text-editor\" data-id=\"90f7064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud83d\ude80 ITB Berlin 2026: An exciting day full of insights! \ud83c\udf0d<br \/><\/strong><br \/>Last Tuesday, we attended ITB Berlin, the leading trade fair for the tourism sector. Together with our client a&amp;o Hostels, we gained many valuable insights into current trends and technologies.<br \/>With 27 halls and countless exhibitors, the fair was a real hotspot for new trends and key industry insights. The fair not only offered a great opportunity to immerse ourselves in the culture of different countries, but also provided a comprehensive overview of AI and automation trends in the tourism sector, from service robots to innovative software solutions.<br \/><br \/>Another highlight for us was the presentation by Thomas Hertkorn together with Bengt Graper from TikTok on the \u201cGreatest Performance\u201d. In this presentation, exciting insights were shared on the successful use of TikTok in the tourism sector and on performance optimisation. For us as the managing agency, this confirms once again: those who manage TikTok correctly today achieve measurable results rather than just \u201cbackground noise\u201d.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29a51a9 e-con-full e-flex e-con e-child\" data-id=\"29a51a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec2cdf elementor-widget elementor-widget-image\" data-id=\"2ec2cdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"1021\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Team-1-802x1024.jpg\" class=\"attachment-large size-large wp-image-43119\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Team-1-802x1024.jpg 802w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Team-1-235x300.jpg 235w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Team-1-768x981.jpg 768w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Team-1-1202x1536.jpg 1202w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Team-1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f2855 elementor-widget elementor-widget-image\" data-id=\"65f2855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"609\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Vortrag-1-1024x780.jpg\" class=\"attachment-large size-large wp-image-43118\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Vortrag-1-1024x780.jpg 1024w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Vortrag-1-300x229.jpg 300w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Vortrag-1-768x585.jpg 768w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Vortrag-1-1536x1170.jpg 1536w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Vortrag-1.jpg 2016w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5ac11 elementor-widget elementor-widget-image\" data-id=\"7d5ac11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"988\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Auf-dem-Weg-1-829x1024.jpg\" class=\"attachment-large size-large wp-image-43117\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Auf-dem-Weg-1-829x1024.jpg 829w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Auf-dem-Weg-1-243x300.jpg 243w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Auf-dem-Weg-1-768x949.jpg 768w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Auf-dem-Weg-1-1244x1536.jpg 1244w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2026\/03\/ITB-2026-Auf-dem-Weg-1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At ITB Berlin, we gathered valuable insights into tourism trends, AI applications and TikTok performance together with a&#038;o Hostels.<\/p>\n","protected":false},"author":4,"featured_media":43116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-43107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/43107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=43107"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/43107\/revisions"}],"predecessor-version":[{"id":43124,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/43107\/revisions\/43124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/43116"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=43107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=43107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=43107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}