{"id":42562,"date":"2026-02-06T14:29:20","date_gmt":"2026-02-06T14:29:20","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=42562"},"modified":"2026-02-06T14:31:10","modified_gmt":"2026-02-06T14:31:10","slug":"advertising-in-chatgpt","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/advertising-in-chatgpt\/","title":{"rendered":"Advertising in ChatGPT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42562\" class=\"elementor elementor-42562 elementor-42561\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c7d83 e-con-full e-flex e-con e-parent\" data-id=\"a3c7d83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca33f5c elementor-widget elementor-widget-text-editor\" data-id=\"ca33f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud83d\udca1 Advertising in ChatGPT: OpenAI tests new monetisation strategy<\/strong><\/p><p>OpenAI has announced that it will be displaying <strong>advertisements in ChatGPT<\/strong> in future. The <strong>test phase will start exclusively in the USA<\/strong> and only for users who use ChatGPT for free or with the low-cost Go tariff.<\/p><p>\ud83d\udc49 The ads will be displayed at the end of the organic response. They will be clearly marked as advertising and, according to OpenAI, will have no impact on the response itself.<\/p><p>Currently, a<strong>dvertising is only being displayed via selected partners<\/strong> as part of a closed US pilot phase. There is no open booking platform yet.<\/p><p><strong>Our assessment:<\/strong><br \/>ChatGPT Ads could offer potential in the mid-funnel (consideration), but they are no substitute for search campaigns.<\/p><p>A <strong>rollout in Europe is not expected until mid-2026<\/strong> at the earliest. No concrete timelines have been announced yet.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OpenAI is launching tests with advertising in ChatGPT in the US, with Europe likely to follow in mid-2026 at the earliest. Find out more now!<\/p>\n","protected":false},"author":4,"featured_media":22794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-42562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/42562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=42562"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/42562\/revisions"}],"predecessor-version":[{"id":42571,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/42562\/revisions\/42571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/22794"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=42562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=42562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=42562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}