{"id":41632,"date":"2025-09-16T14:05:20","date_gmt":"2025-09-16T14:05:20","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=41632"},"modified":"2025-09-16T14:06:14","modified_gmt":"2025-09-16T14:06:14","slug":"strong-offer-more-conversions","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/strong-offer-more-conversions\/","title":{"rendered":"Strong offer, more conversions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41632\" class=\"elementor elementor-41632 elementor-41631\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c7d83 e-con-full e-flex e-con e-parent\" data-id=\"a3c7d83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca33f5c elementor-widget elementor-widget-text-editor\" data-id=\"ca33f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\ude80 Google Ads: Why a strong bid increases the chance of conversions \ud83d\ude80<\/p><p>Do you have a well thought-out campaign strategy, strong keywords and convincing ad texts &#8211; but the results aren&#8217;t materialising?<\/p><p>Then the problem may not lie in your ads strategy, but in the offer itself.<\/p><p>\ud83d\udcc9 How to recognise that a weak bid is slowing down your campaigns:<br \/>&#8211; High CTR but low conversion rate: users click but don&#8217;t convert<br \/>&#8211; Rising CPA (cost-per-action): Despite solid click numbers, you need more and more budget per conversion &#8211; a sign that your offer is not convincing enough.<br \/>&#8211; Low quality score: Google rates the advert as less relevant \u2192 the CPC (click price) increases and visibility decreases<br \/>&#8211; Hardly any scaling potential: Weak offers slow down growth &#8211; profits fall and there is a lack of data for optimisations<\/p><p>\u2705 What an attractive offer does:<br \/>&#8211; It strengthens the call-to-action and makes adverts more convincing<br \/>&#8211; It creates real differentiation and competitive advantages<br \/>&#8211; It attracts attention and reinforces the advertising message<\/p><p>\ud83d\udccc Conclusion: Without an attractive offer, even the best ad strategy is ineffective. A strong offer increases the conversion rate &#8211; and maximises the efficiency of your advertising budget.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Even the best Google Ads strategy only brings real results with a convincing offer. Find out more now!<\/p>\n","protected":false},"author":4,"featured_media":22794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-41632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=41632"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41632\/revisions"}],"predecessor-version":[{"id":41641,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41632\/revisions\/41641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/22794"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=41632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=41632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=41632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}