{"id":41607,"date":"2025-09-16T13:36:10","date_gmt":"2025-09-16T13:36:10","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=41607"},"modified":"2025-09-16T13:36:48","modified_gmt":"2025-09-16T13:36:48","slug":"the-perfect-url","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/the-perfect-url\/","title":{"rendered":"The perfect URL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41607\" class=\"elementor elementor-41607 elementor-41606\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c7d83 e-con-full e-flex e-con e-parent\" data-id=\"a3c7d83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca33f5c elementor-widget elementor-widget-text-editor\" data-id=\"ca33f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udd17 The perfect URL: Show your users what to expect!<\/p><p>Too often we come across cryptic URLs full of numbers, special characters and incomprehensible parameters &#8211; yet URLs have a decisive influence on the user experience and click-through rate!<\/p><p>\u274c A bad URL puts users off even before the page has loaded.<br \/>\u2705 A good URL is clear, descriptive and immediately speaks for itself.<br \/>It gives your users a clear expectation: &#8220;What can I find here?&#8221; &#8211; before the page loads.<\/p><p>\ud83c\udfaf4 quick tips for click-friendly URLs:<br \/>Keep it short &#8211; The easier to read and type, the better.<br \/>Use keywords &#8211; Make it clear what your page is about.<br \/>Avoid special characters &#8211; No cryptic numbers or symbols.<br \/>Create structure &#8211; A logically structured URL looks professional and inviting.<\/p><p>\ud83d\udca1 Example:<br \/>Not optimal: \/page?id=9f07a23%<br \/>SEO-friendly: \/blog\/seo-friendly-url<\/p><p>\u2728 Tip:<br \/>A consistent URL scheme throughout your website creates orientation &#8211; for users and search engines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Clear, short and descriptive URLs improve user experience and click-through rate. Find out more now!<\/p>\n","protected":false},"author":4,"featured_media":22794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-41607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=41607"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41607\/revisions"}],"predecessor-version":[{"id":41616,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41607\/revisions\/41616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/22794"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=41607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=41607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=41607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}