{"id":41584,"date":"2025-09-16T13:18:25","date_gmt":"2025-09-16T13:18:25","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=41584"},"modified":"2025-09-17T09:13:32","modified_gmt":"2025-09-17T09:13:32","slug":"viral-in-the-feed","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/viral-in-the-feed\/","title":{"rendered":"Viral in the feed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41584\" class=\"elementor elementor-41584 elementor-41583\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c7d83 e-con-full e-flex e-con e-parent\" data-id=\"a3c7d83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca33f5c elementor-widget elementor-widget-text-editor\" data-id=\"ca33f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83c\udfa5 Viral in the feed, invisible in the profile?<\/p><p>TikTok is once again changing its platform logic &#8211; this time with a feature that allows targeted visibility without a permanent presence in the profile.<br \/>\ud83d\udc49 With the new &#8220;feed-only&#8221; format, creators can now publish videos that perform in the feed &#8211; but are not permanently visible in the profile.<\/p><p>Particularly relevant: Branded content can be placed in a targeted manner without disrupting your own aesthetics or content strategy.<br \/>What does this mean in practice?<\/p><p>\u2705 More control for creators: advertising content can be hidden from the profile without sacrificing reach.<br \/>\ud83c\udfaf More flexibility for brands: Ads can be placed more natively and subtly in the feed. However, without a presence in the profile, there is a risk of losing brand loyalty and trust.<br \/>\u26a0\ufe0f Less advertising transparency: Paid collaborations are more difficult for followers to track.<\/p><p>This opens up new scope for brands and creators &#8211; but also new questions: how sustainable is an advertising post that leaves no trace on the profile?<\/p><p>\ud83d\udc49 What do you think of TikTok&#8217;s new &#8220;feed-only&#8221; feature? A strategic tool or a step backwards in terms of advertising transparency?<\/p><p>The feature can be activated in the &#8220;Branded Content and Ads&#8221; section<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TikTok introduces the new &#8220;feed-only&#8221; format: Videos can go viral in the feed without being permanently visible in the profile.<\/p>\n","protected":false},"author":4,"featured_media":22794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-41584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=41584"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41584\/revisions"}],"predecessor-version":[{"id":41791,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41584\/revisions\/41791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/22794"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=41584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=41584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=41584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}