{"id":41571,"date":"2025-09-16T13:02:03","date_gmt":"2025-09-16T13:02:03","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=41571"},"modified":"2025-09-17T09:13:49","modified_gmt":"2025-09-17T09:13:49","slug":"more-transparency-in-google-ads","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/more-transparency-in-google-ads\/","title":{"rendered":"More transparency in Google Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41571\" class=\"elementor elementor-41571 elementor-41570\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c7d83 e-con-full e-flex e-con e-parent\" data-id=\"a3c7d83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca33f5c elementor-widget elementor-widget-text-editor\" data-id=\"ca33f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\ude80 More transparency in Google Ads: &#8220;Channel Performance&#8221; for Performance Max is here!<\/p><p>Until now, it was a blind spot: Which Google channels actually contribute what to campaign performance in Performance Max?<\/p><p>This is now changing &#8211; thanks to the new Channel Performance Report (BETA):<br \/>\u2705 Impressions, interactions, conversions &#8211; broken down by channel<br \/>\u2705 Finally visible:<br \/>&#8211; How much Discover contributes to reach<br \/>&#8211; What the Display Network really brings in terms of sales<br \/>&#8211; Which channel is best suited to which target project (e.g. leads vs. purchases)<\/p><p>\ud83d\udca1 What does this mean for marketers?<br \/>A deeper understanding of the customer journey &#8211; and more control:<br \/>\ud83d\udd0d Channel-based KPIs show<br \/>&#8211; Which touchpoints are particularly effective<br \/>&#8211; How users move across channels<br \/>&#8211; Where conversion gaps or drops in performance can occur<\/p><p><br \/>\ud83d\udccd Can be found in Google Ads under: Insights &amp; Reports &gt; Channel Performance (BETA)<br \/>\ud83c\udfaf A real step forward for anyone who works in a data-driven way and wants to optimise their campaigns in a targeted manner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b078740 e-con-full e-flex e-con e-parent\" data-id=\"b078740\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-06a3f39 e-con-full e-flex e-con e-child\" data-id=\"06a3f39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa01a49 elementor-widget elementor-widget-image\" data-id=\"fa01a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"635\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/google_ads-1.jpg\" class=\"attachment-large size-large wp-image-41579\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/google_ads-1.jpg 800w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/google_ads-1-300x238.jpg 300w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/google_ads-1-768x610.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>New in Google Ads: The Channel Performance Report visualises how individual channels contribute to Performance Max. <\/p>\n","protected":false},"author":4,"featured_media":22794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,151],"tags":[],"class_list":["post-41571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=41571"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41571\/revisions"}],"predecessor-version":[{"id":41792,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41571\/revisions\/41792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/22794"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=41571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=41571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=41571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}