{"id":41411,"date":"2025-09-16T10:45:07","date_gmt":"2025-09-16T10:45:07","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=41411"},"modified":"2025-09-16T12:57:22","modified_gmt":"2025-09-16T12:57:22","slug":"new-frequency-settings-for-meta","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/new-frequency-settings-for-meta\/","title":{"rendered":"New frequency settings for Meta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41411\" class=\"elementor elementor-41411 elementor-41410\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c7d83 e-con-full e-flex e-con e-parent\" data-id=\"a3c7d83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca33f5c elementor-widget elementor-widget-text-editor\" data-id=\"ca33f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New frequency settings at Meta: More control for advertisers! \ud83c\udfaf<\/p><p>Good news for all those who place paid ads on Meta: The frequency settings at ad group level have been revised! \ud83c\udf89<\/p><p>What does this mean in concrete terms?<\/p><ul><li>More control: You can now define more precisely how often your target group sees an advert within a certain period of time.<\/li><li>Better user experience: No more overkill &#8211; users are not bombarded with ads.<\/li><li>More efficient budgets: Those who optimise their frequency save money and increase performance.<\/li><li>But beware: the biggest catch is that the frequency can no longer be changed after the campaign launch. So if you want to make an adjustment, you have to create a completely new ad group.<br \/><br \/><\/li><\/ul><p>\ud83d\udca1 Our tip: Test different frequency settings and analyse when your target group responds best. A frequency that is too high can quickly become annoying, while one that is too low may not have enough impact. And above all: set your frequency deliberately &#8211; changes are no longer possible later!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa01a49 elementor-widget elementor-widget-image\" data-id=\"fa01a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"499\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/1742829798665-1.jpg\" class=\"attachment-large size-large wp-image-41419\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/1742829798665-1.jpg 512w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/1742829798665-1-300x292.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Meta has revised the frequency settings at ad group level. Find out more now!<\/p>\n","protected":false},"author":4,"featured_media":22794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-41411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=41411"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41411\/revisions"}],"predecessor-version":[{"id":41527,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41411\/revisions\/41527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/22794"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=41411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=41411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=41411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}