{"id":41312,"date":"2025-03-17T11:57:44","date_gmt":"2025-03-17T11:57:44","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=41312"},"modified":"2025-09-16T10:41:33","modified_gmt":"2025-09-16T10:41:33","slug":"loyamo-at-the-smx-2025","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/loyamo-at-the-smx-2025\/","title":{"rendered":"Loyamo at the SMX 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41312\" class=\"elementor elementor-41312 elementor-41311\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c7d83 e-con-full e-flex e-con e-parent\" data-id=\"a3c7d83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca33f5c elementor-widget elementor-widget-text-editor\" data-id=\"ca33f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\ude80 SMX Munich 2025 &#8211; We will be there! \ud83d\ude80<br \/>As the leading conference for search engine marketing, SMX &#8211; Search Marketing Expo Munich is a must-attend event every year for anyone who wants to stay one step ahead in digital marketing. Two days full of high-calibre presentations, innovative strategies and in-depth insights &#8211; and we&#8217;re right in the middle of it all!<br \/><br \/>\ud83d\udca1 Why is SMX so important?<br \/>SEO, SEA &amp; content marketing are evolving rapidly. Google algorithm changes, new AI-supported features, changing user behaviour and increasingly complex data analyses require new approaches and smart strategies. At SMX, we gain exclusive insights from top experts and industry leaders.<br \/><br \/>\ud83d\udccc Which topics are in focus this year?<\/p><p>\ud83d\udd25 SEO Advanced &#8211; Which ranking factors will dominate in 2025? How does technical SEO deal with AI-first search engines?<br \/><br \/>\ud83d\udcb0 Performance marketing &#8211; increasing efficiency through automated bidding strategies, advanced attribution and data-driven campaign optimisation.<br \/><br \/>\u270d\ufe0f Content &amp; AI &#8211; How do you combine generative AI with strategic content marketing to create scalable and high-quality content?<br \/><br \/>\ud83d\udcca Data &amp; Analytics &#8211; What new possibilities do GA4, server-side tracking and predictive analytics offer for informed decision-making?<br \/><br \/>In addition to the specialist presentations, we are particularly looking forward to the exchange with industry colleagues and exciting discussions about the future of search engine marketing. We already gained a lot of insights yesterday and part of the Loyamo team will also be there today!<br \/><br \/>\ud83d\udccd Who is also on site? Let&#8217;s get together &#8211; we look forward to the exchange!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b078740 e-con-full e-flex e-con e-parent\" data-id=\"b078740\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa01a49 elementor-widget elementor-widget-image\" data-id=\"fa01a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx_team_loyamo-1-768x1024.jpg\" class=\"attachment-large size-large wp-image-41322\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx_team_loyamo-1-768x1024.jpg 768w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx_team_loyamo-1-225x300.jpg 225w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx_team_loyamo-1-1152x1536.jpg 1152w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx_team_loyamo-1.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2222fb5 elementor-widget elementor-widget-image\" data-id=\"2222fb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"771\" height=\"1024\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx-1-771x1024.jpg\" class=\"attachment-large size-large wp-image-41321\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx-1-771x1024.jpg 771w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx-1-226x300.jpg 226w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx-1-768x1020.jpg 768w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx-1-1157x1536.jpg 1157w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx-1.jpg 1280w\" sizes=\"(max-width: 771px) 100vw, 771px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3049e93 elementor-widget elementor-widget-image\" data-id=\"3049e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"747\" height=\"1024\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx_team_loyamo2-1-747x1024.jpg\" class=\"attachment-large size-large wp-image-41323\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx_team_loyamo2-1-747x1024.jpg 747w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx_team_loyamo2-1-219x300.jpg 219w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx_team_loyamo2-1-768x1053.jpg 768w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2025\/09\/smx_team_loyamo2-1.jpg 1120w\" sizes=\"(max-width: 747px) 100vw, 747px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We will be at SMX Munich to gain exciting insights into SEO, performance marketing, content &#038; AI and data analytics.<\/p>\n","protected":false},"author":4,"featured_media":41321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,28],"tags":[],"class_list":["post-41312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unternehmen-en","category-events-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=41312"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41312\/revisions"}],"predecessor-version":[{"id":41327,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/41312\/revisions\/41327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/41321"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=41312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=41312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=41312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}