{"id":38407,"date":"2025-02-14T11:43:01","date_gmt":"2025-02-14T11:43:01","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=38407"},"modified":"2025-03-10T11:58:55","modified_gmt":"2025-03-10T11:58:55","slug":"performance-max-features","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/performance-max-features\/","title":{"rendered":"Performance Max Features"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38407\" class=\"elementor elementor-38407 elementor-38406\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c7d83 e-con-full e-flex e-con e-parent\" data-id=\"a3c7d83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca33f5c elementor-widget elementor-widget-text-editor\" data-id=\"ca33f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\ude80 New <a href=\"https:\/\/blog.google\/products\/ads-commerce\/new-performance-max-features-2025\/\" target=\"_blank\" rel=\"nofollow noopener\">Performance Max features 2025<\/a> &#8211; what you need to know! \ud83d\ude80<\/p><p>Google has rolled out some exciting updates for Performance Max campaigns at the start of the year! \ud83d\udd25 Here are the most important new features:<\/p><p>\u2705 Keyword &amp; brand exclusions &#8211; Finally more control over unwanted terms!<br \/>URL rules for product feeds &#8211; integrate target pages even more specifically.<br \/>\u2705 Better targeting &#8211; now exclude age groups &amp; devices individually.<br \/>\u2705 High Value New Customer Mode &#8211; focus on valuable new customers.<br \/>\u2705 More detailed search topic analysis &#8211; More transparency on where the terms come from.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b078740 e-con-full e-flex e-con e-parent\" data-id=\"b078740\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-06a3f39 e-con-full e-flex e-con e-child\" data-id=\"06a3f39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa01a49 elementor-widget elementor-widget-image\" data-id=\"fa01a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/03\/SEA-basics-Google-Ads-1.png\" class=\"attachment-large size-large wp-image-22364\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/03\/SEA-basics-Google-Ads-1.png 800w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/03\/SEA-basics-Google-Ads-1-300x225.png 300w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/03\/SEA-basics-Google-Ads-1-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google rolled out some exciting updates for Performance Max campaigns at the start of the year!<\/p>\n","protected":false},"author":4,"featured_media":22364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-38407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/38407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=38407"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/38407\/revisions"}],"predecessor-version":[{"id":38421,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/38407\/revisions\/38421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/22364"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=38407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=38407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=38407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}