{"id":30210,"date":"2024-07-03T08:33:55","date_gmt":"2024-07-03T08:33:55","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=30210"},"modified":"2024-07-08T09:11:49","modified_gmt":"2024-07-08T09:11:49","slug":"7-ux-principles","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/7-ux-principles\/","title":{"rendered":"7 UX principles"},"content":{"rendered":"\t\t
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7 UX principles you should know<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Are you wondering how you can turn your website visitors into real customers who purchase your services or products?<\/p>

The user experience (UX) has a huge impact on the performance of your website. Swipe through our Carousel now and discover the most important UX principles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Primacy recency effect<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Primary:<\/strong> People remember best the information they receive first.<\/strong><\/p>

Recency:<\/strong> People best remember the information they receive last.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n\t\t\t\t\t\tTip: Place important information at the beginning and end<\/span>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tesler's law<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reduce the complexity<\/strong> of your website to a minimum. This applies in particular to forms and other interactive elements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Law of conciseness<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The simpler, the better.<\/strong> Be as simple and concise as possible. This applies above all to graphics, but also to other elements of your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hiksche law<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Too many options overwhelm us. Give your users the right number of choices<\/strong>. Eliminate the “agony of choice” – this increases the likelihood that a decision will be made at all.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Miller's law<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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According to Miller, we can only hold a maximum of 7 (+\/-2) elements in our short-term memory at any one time.<\/p>

It is therefore best not to list more than 9 elements together<\/strong>. For example, categorize product features in fold-out elements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Figure-ground-separation law<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Separating elements<\/strong> from the background<\/strong> gives the layout of your website structure.<\/p>

Use a different color\/shape for the background than for the modules.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Goal gradient effect<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Behavioral research has found that users work harder the closer they are to their goal.<\/p>

Use progress indicators<\/strong> such as a timeline where appropriate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Feel free to contact us<\/a> for specific examples or to find out how we can support your project with an optimal UX.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In our latest #MarketingWednesday post, we reveal 7 UX principles that you can use to turn website visitors into customers.<\/p>\n","protected":false},"author":4,"featured_media":12621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-30210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/30210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=30210"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/30210\/revisions"}],"predecessor-version":[{"id":30292,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/30210\/revisions\/30292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/12621"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=30210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=30210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=30210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}