{"id":26592,"date":"2024-06-05T09:57:33","date_gmt":"2024-06-05T09:57:33","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=26592"},"modified":"2024-06-10T10:09:45","modified_gmt":"2024-06-10T10:09:45","slug":"third-party-cookies-2025","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/third-party-cookies-2025\/","title":{"rendered":"Third Party Cookies 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26592\" class=\"elementor elementor-26592 elementor-26591\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62ca224 e-con-full e-flex e-con e-parent\" data-id=\"62ca224\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e74e8a0 elementor-widget elementor-widget-text-editor\" data-id=\"e74e8a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No more third-party cookies from 2025! \ud83c\udf6a<\/p><p>Most browsers already use intelligent tracking prevention, which automatically blocks third-party cookies. Google Chrome also wants to abolish third-party cookies for all users from the end of the year.<\/p><p>This poses a major challenge for the tracking of third-party platforms such as Google Ads or Meta Ads. It is important to prepare for this development in good time.<\/p><p><strong>Possible preparations for Google&#8217;s abolition of 3rd party cookies:<\/strong><\/p><ul><li>Serverside Tracking<\/li><li>Enhanced Conversions<\/li><li>Google Consent Mode<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This #MarketingWednesday we are looking at the end of the third party cookie. Have you already taken the necessary measures?<\/p>\n","protected":false},"author":4,"featured_media":12621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-26592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/26592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=26592"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/26592\/revisions"}],"predecessor-version":[{"id":26605,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/26592\/revisions\/26605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/12621"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=26592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=26592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=26592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}