{"id":24610,"date":"2024-04-04T06:44:34","date_gmt":"2024-04-04T06:44:34","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=24610"},"modified":"2024-04-10T12:16:58","modified_gmt":"2024-04-10T12:16:58","slug":"top-5-sea-best-practices","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/top-5-sea-best-practices\/","title":{"rendered":"Top 5 SEA best practices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24610\" class=\"elementor elementor-24610 elementor-24609\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62ca224 e-con-full e-flex e-con e-parent\" data-id=\"62ca224\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e74e8a0 elementor-widget elementor-widget-text-editor\" data-id=\"e74e8a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83c\udf37 Spring is the perfect time to let your SEA strategy blossom!<\/p><p>Swipe through our post now to discover our top 5 best practices for Google Ads.<\/p><p>\ud83d\udcbbKeyword research and optimization<br \/>\u270d\ufe0fOptimierte Create ad texts<br \/>\ud83e\udd16Use machine learning &amp; keep calm<br \/>\ud83d\udcb0Use bidding strategies sensibly<br \/>\ud83d\udccaUsing scripts &amp; monitoring: Also discover our blog post on <a href=\"\/en\/news\/free-google-ads-scripts\/\">Google Ads scripts<\/a><\/p><h2>Our Top 5 SEA best practices<\/h2><h3>Keyword research and optimization<\/h3><p>Identifies keywords with <strong>relevant search volume<\/strong> and ensures that your ads and <strong>landing pages contain<\/strong> these keywords to maximize relevance and increase click-through rates.<\/p><h3>Ad text optimization<\/h3><p>Use a clear <strong>call-to-action<\/strong> and test different versions of your ads. Using <strong>{KeyWord:}<\/strong> placeholders, the ads can be dynamically adapted to the search term entered.<\/p><h3>Keep calm with ML<\/h3><p>Machine learning takes time to become efficient. You should therefore not constantly adjust budgets, tCPA and tROAS.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed1e70e elementor-widget__width-inherit elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"ed1e70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Hint:<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">Use portfolio strategies for campaigns with individually too low conversion volumes.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f593f5e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f593f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Using bidding strategies correctly<\/h3><p><strong>Start with Maximize Conversions\/Conversion Value<\/strong> (depending on your goal) so that Google Ads can collect data on your keywords and target group. Only later (after approx. 30 conversions) upgrade to tCPA\/tROAS.<\/p><h3>Use scripts &amp; monitor data<\/h3><p>Use (free) Google Ads scripts and monitor your data continuously. You can do this directly via Google Ads or use other tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We reveal our top 5 best practices for Google Ads. Are you already implementing all of them?<\/p>\n","protected":false},"author":4,"featured_media":12621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-24610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/24610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=24610"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/24610\/revisions"}],"predecessor-version":[{"id":24626,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/24610\/revisions\/24626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/12621"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=24610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=24610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=24610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}