{"id":23031,"date":"2024-01-27T10:02:40","date_gmt":"2024-01-27T10:02:40","guid":{"rendered":"https:\/\/www.loyamo.com\/?p=23031"},"modified":"2024-04-10T13:07:45","modified_gmt":"2024-04-10T13:07:45","slug":"pas-formula","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/pas-formula\/","title":{"rendered":"The PAS formula"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23031\" class=\"elementor elementor-23031 elementor-23030\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14c091 e-con-full e-flex e-con e-parent\" data-id=\"c14c091\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d764c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a1d764c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The PAS formula: Copywriting Gamechanger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a599db8 elementor-widget elementor-widget-text-editor\" data-id=\"a599db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udd11 The key to compelling content? Good copywriting. Today we explain the PAS formula, which we use for many projects and clients.<\/p><p>Why is the PAS (Problem-Agitation-Solution) formula so efficient?<br \/>\ud83d\udc65 It addresses the emotions of the target group<br \/>\ud83d\udcdcIt helps to formulate a clear and convincing message<br \/>\ud83c\udfafIt is customer or target group-oriented<br \/>\ud83d\ude80It contains a call to action<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6383a2c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6383a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>P<\/strong>AS formula: Problem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-129fe3a elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"129fe3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You need to identify the problem of your target group.<\/p><p><strong>For example:<\/strong><\/p><p>Tired eyes and headaches when working at the computer?<br \/>You probably know that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01bf98e elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"01bf98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">P<strong>A<\/strong>S formula: Agitation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88742f3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"88742f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The next step is to reinforce this problem.<\/p><p><strong>For example:<\/strong><\/p><p>Long hours of screen time and harmful blue light cause strain on your eyes. That&#8217;s why you feel tired and your eyes are exhausted.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82244e1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"82244e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PA<strong>S<\/strong> formula: Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e0477 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b2e0477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You then present a solution. Your product or service is given here as the answer.<\/p><p><strong>For example:<\/strong><\/p><p>Here comes the rescue: our blue light filter glasses not only protect against harmful blue light, but also eliminate the annoying problem of dry eyes. Discover the difference &#8211; fatigue-free eyes and a fresh look, even after hours of computer work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The key to compelling content? Good copywriting. We explain the PAS formula that we use for many projects.<\/p>\n","protected":false},"author":4,"featured_media":12621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-23031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/23031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=23031"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/23031\/revisions"}],"predecessor-version":[{"id":23171,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/23031\/revisions\/23171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/12621"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=23031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=23031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=23031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}