{"id":22991,"date":"2024-02-05T16:24:25","date_gmt":"2024-02-05T16:24:25","guid":{"rendered":"https:\/\/www.loyamo.com\/news\/digital-markets-act\/"},"modified":"2024-04-10T13:19:07","modified_gmt":"2024-04-10T13:19:07","slug":"digital-markets-act","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/digital-markets-act\/","title":{"rendered":"Digital Markets Act &#038; CM V2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22991\" class=\"elementor elementor-22991 elementor-16558\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3fe4e e-con-full e-flex e-con e-parent\" data-id=\"9d3fe4e\" data-element_type=\"container\" data-e-type=\"container\" id=\"Mehr\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90f7064 elementor-widget elementor-widget-text-editor\" data-id=\"90f7064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>Digital Markets Act (DMA)<\/strong> is a new EU regulation that <strong>will affect all advertisers in the European Economic Area (EEA) <span style=\"color: #ff0000;\">from March 6, 2024<\/span><\/strong>. Advertisers outside the EEA may also be affected if they want to reach users in countries within the EEA.<\/p><p>Specifically, the <strong>use of Google Consent Mode V2<\/strong> will <strong>become mandatory for all<\/strong> those who wish to continue using certain functions in Google Ads when the DMA comes into force <strong>on March 6<\/strong>. This includes, among other things:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92ec209 e-flex e-con-boxed e-con e-parent\" data-id=\"92ec209\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72df194 e-con-full e-flex e-con e-child\" data-id=\"72df194\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b97d93 elementor-widget elementor-widget-text-editor\" data-id=\"4b97d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Imports of conversions from Google Analytics 4<\/li><li>Imports of target groups\/audiences from Google Analytics 4<\/li><li>Audience exclusions for explicit targeting of new customers<\/li><li>Use of remarketing lists<\/li><li>Retargeting &amp; personalization of ads in Google Ads<\/li><li>Lookalikes in Demand Gen campaigns<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9034e4c e-con-full e-flex e-con e-child\" data-id=\"9034e4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6610528 elementor-widget elementor-widget-image\" data-id=\"6610528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Design-ohne-Titel-7-300x300.png\" class=\"attachment-medium size-medium wp-image-16579\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Design-ohne-Titel-7-300x300.png 300w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Design-ohne-Titel-7-1024x1024.png 1024w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Design-ohne-Titel-7-150x150.png 150w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Design-ohne-Titel-7-768x768.png 768w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Design-ohne-Titel-7.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3334070 e-flex e-con-boxed e-con e-parent\" data-id=\"3334070\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-071321e elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"071321e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Would you like to continue using these Google Ads functions?<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">Our tracking experts offer individual advice for your setup and consent management tool.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958d803 elementor-align-center elementor-mobile-align-center elementor-laptop-align-left elementor-widget elementor-widget-button\" data-id=\"958d803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93c1fc0 elementor-widget elementor-widget-text-editor\" data-id=\"93c1fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The aim of the new EU regulation is to generate <strong>more control over user data protection<\/strong>. With Google Consent Mode, this works via <strong>direct communication<\/strong> <strong>between<\/strong> <strong>the Consent Management Platform (CMP)<\/strong> or the cookie banner implemented via it <strong>and the Google tags<\/strong>.<\/p><p>The direct exchange between the platforms means that data protection can be guaranteed if cookies are rejected, even if the manual implementation of the consent query within the Google tags is intentionally or unintentionally incorrect. As a result, users who expressly do not want to be tracked can use Google Consent Mode to ensure that no data is actually transmitted and therefore benefit from the new EU regulation.<\/p><p>However, the EU regulation can also be an advantage for advertisers, provided that they have already correctly observed cookie consent, as communication between the platforms enables additional <strong>data modeling<\/strong>. Depending on the implementation (basic vs. advanced consent mode), this can lead to significantly more data and is therefore also helpful for performance in Google Ads.<\/p><p>However, the improved performance through data modeling is only an additional bonus to the already mandatory regulation. Setting up Google Consent Mode V2 is therefore no longer just an option to obtain more data, but <strong>absolutely necessary for anyone who wants to continue using audiences, remarketing or GA4 conversions in Google Ads<\/strong>.<\/p><p><strong>Our offer for a Consent Management &amp; Tracking Check:<\/strong><\/p><ol><li>Advice on Consent Management Platform (CMP) &amp; current setup<\/li><li>If already supported, activation of Consent Mode V2 in the CMP<\/li><li>Setting up Consent Mode V2 &amp; checking the Google tags in Google Tag Manager (GTM)<\/li><\/ol><p><strong>Use our contact form so that we can advise you individually tailored to your setup and Consent Management Tool!<\/strong><\/p><p>Further information on the Digital Markets Act is available as a free PDF download:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6e19cd e-flex e-con-boxed e-con e-parent\" data-id=\"a6e19cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f526c0 elementor-align-center elementor-mobile-align-center elementor-laptop-align-left elementor-widget elementor-widget-button\" data-id=\"1f526c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/20240205-News-DMA-Consent-Mode-V2-Loyamo.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Free download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b797b91 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"b797b91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-bcb8cf7 e-con-full e-flex e-con e-child\" data-id=\"bcb8cf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daa9d5a elementor-widget elementor-widget-image\" data-id=\"daa9d5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Consent-Mode-V2-1.png\" class=\"attachment-large size-large wp-image-16574\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Consent-Mode-V2-1.png 600w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Consent-Mode-V2-1-225x300.png 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d6d587 e-con-full e-flex e-con e-child\" data-id=\"5d6d587\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbbdfaf elementor-widget elementor-widget-image\" data-id=\"fbbdfaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Consent-Mode-V2.png\" class=\"attachment-large size-large wp-image-16576\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Consent-Mode-V2.png 600w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Consent-Mode-V2-225x300.png 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-524bfde e-con-full e-flex e-con e-child\" data-id=\"524bfde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-337ceb3 elementor-widget elementor-widget-image\" data-id=\"337ceb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Consent-Mode-V2-2.png\" class=\"attachment-large size-large wp-image-16572\" alt=\"\" srcset=\"https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Consent-Mode-V2-2.png 600w, https:\/\/www.loyamo.com\/wp-content\/uploads\/2024\/02\/Consent-Mode-V2-2-225x300.png 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Digital Markets Act (DMA) is a new EU regulation and affects all advertisers in the EEA from March 6, 2024.<\/p>\n","protected":false},"author":4,"featured_media":12621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-22991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/22991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=22991"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/22991\/revisions"}],"predecessor-version":[{"id":23172,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/22991\/revisions\/23172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/12621"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=22991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=22991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=22991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}