{"id":22974,"date":"2024-01-19T07:50:35","date_gmt":"2024-01-19T07:50:35","guid":{"rendered":"https:\/\/www.loyamo.com\/news\/schluesselaspekte-relaunch\/"},"modified":"2024-04-10T12:41:30","modified_gmt":"2024-04-10T12:41:30","slug":"key-aspects-relaunch","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/key-aspects-relaunch\/","title":{"rendered":"Key aspects of a relaunch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22974\" class=\"elementor elementor-22974 elementor-16250\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3fe4e e-con-full e-flex e-con e-parent\" data-id=\"9d3fe4e\" data-element_type=\"container\" data-e-type=\"container\" id=\"Mehr\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90f7064 elementor-widget elementor-widget-text-editor\" data-id=\"90f7064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new year 2024 brings fresh opportunities and new perspectives &#8211; and so can a website relaunch. A relaunch can offer great opportunities for your website, but it can also hide pitfalls, especially when it comes to SEO.<\/p><p>Here are 8 key aspects for a successful relaunch:<\/p><p>\ud83d\udd04 Redirects: Correct redirect mapping<\/p><p>\u2705 Indexing: Robots.txt, meta robots &amp; sitemap<\/p><p>\ud83d\ude80 Fast loading times: Hosting provider, activate compression &amp; lazy load<\/p><p>\ud83d\udcf1 Mobile optimization: Responsive and accessible design<\/p><p>\ud83d\udd17 Optimized URLs: Speaking &amp; easy to understand URLs<\/p><p>\ud83d\uddc3\ufe0f Canonicals: Correct canonicals on the new page<\/p><p>\ud83d\udd8b\ufe0f SEO-optimized headings &amp; content: Adhering to the H-structure &amp; content optimization<\/p><p>\ud83d\udcf7 Optimized images: Alt texts, file names &amp; image sizes<\/p><p><a href=\"\/en\/services\/relaunch-support\/\">Find out now how we can support you with your website relaunch.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this #MarketingWednesday post, we discuss data-driven attribution as a standard for Google Ads and GA4.<\/p>\n","protected":false},"author":4,"featured_media":12621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-22974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/22974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=22974"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/22974\/revisions"}],"predecessor-version":[{"id":22978,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/22974\/revisions\/22978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/12621"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=22974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=22974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=22974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}