{"id":22937,"date":"2023-10-25T11:24:00","date_gmt":"2023-10-25T11:24:00","guid":{"rendered":"https:\/\/www.loyamo.com\/news\/favicon-serps\/"},"modified":"2024-03-05T07:34:24","modified_gmt":"2024-03-05T07:34:24","slug":"favicon-serps","status":"publish","type":"post","link":"https:\/\/www.loyamo.com\/en\/news\/favicon-serps\/","title":{"rendered":"Favicon in the SERPS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22937\" class=\"elementor elementor-22937 elementor-7238\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-415f7e5 e-con-full e-flex e-con e-parent\" data-id=\"415f7e5\" data-element_type=\"container\" data-e-type=\"container\" id=\"Mehr\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b218dc elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1b218dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Favicon is not (or no longer) displayed in the SERPs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b781282 elementor-widget elementor-widget-text-editor\" data-id=\"b781282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>We explain which requirements must now be met.<\/strong><\/p><p>The website&#8217;s favicon is not displayed in the SERPs: A not very rare, but nevertheless worrying problem. \ud83d\ude31<\/p><p>Google has recently updated its guidelines for favicon searches. The Googlebot and Google Imagebot must now have access to the favicon in order to display it.<\/p><p>The following requirements must therefore be met:<br \/>\u2714\ufe0f Favicon is correctly placed in the &lt;head&gt; of the website<br \/>\u2714\ufe0f At best, it is also stored via structured data (JSON-LD)<br \/>\u2714\ufe0f Googlebot and Google Imagebot are not blocked via robots.txt<\/p><p>If these 3 points are fulfilled, then &#8230;<br \/>Patience. \u23f3<\/p><p>As experienced marketing experts, we at Loyamo have found that &#8211; especially for websites with low domain popularity &#8211; it can take several weeks to months before the favicon is (re)displayed in the search results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The website&#8217;s favicon is not displayed in the SERPs: A not very rare, but nevertheless worrying problem.<\/p>\n","protected":false},"author":8,"featured_media":12621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-22937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmittwoch-en"],"_links":{"self":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/22937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/comments?post=22937"}],"version-history":[{"count":3,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/22937\/revisions"}],"predecessor-version":[{"id":22941,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/posts\/22937\/revisions\/22941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media\/12621"}],"wp:attachment":[{"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/media?parent=22937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/categories?post=22937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.loyamo.com\/en\/wp-json\/wp\/v2\/tags?post=22937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}