SEO relaunch agency Munich

We improve your keywords, carry out technical on-page optimizations and develop a comprehensive content strategy to maximize your online presence and generate targeted traffic.

Our services & levers in the area of SEO relaunch

The SEO ranking can be significantly improved with the relaunch of a website. Various parameters can be optimized. Based on an analysis of the old website and the desired changes, we develop an individual relaunch strategy for your website.

Keyword research

The right keywords are the be-all and end-all when relaunching a website: Defining the relevant keywords for your own website lays the foundations for attracting the desired target groups to the site. The basis for this is comprehensive keyword research by our specialists, taking into account SEO trends, competitor profiles and your business goals. This is how we find the keywords that will form the basis of your website’s success. With the knowledge we have gained by analyzing your entire website for optimization potential, we can derive relevant factors and take the next strategic steps.

Content

Offering relevance with added value and a high information content: The content optimization of a website ensures that the content hits the mark and is considered valuable by the search engine. Based on an analysis of the current state of your old website, we develop a strategy to better reach your target groups and impress the search engine crawlers with relevant content. Important: Duplicate content must be avoided at all costs. The old website should therefore be switched off before the new version goes live if content is transferred during the revision.

Mobile optimization

Today, most websites are accessed via mobile devices such as smartphones. That is why it is crucial to set up the new website optimally for use on mobile devices during a relaunch. As the most important search engine provider, Google uses mobile first indexing, for example. This means that the mobile version of a website is given priority when determining the ranking. We ensure that your new website offers the best conditions for smooth mobile-first indexing after the relaunch and are also happy to assist you with the implementation of further SEO measures afterwards.

Technical SEO aspects

Technical optimization in the course of a website relaunch involves the optimal design of parameters such as URLs, folder structures, page structure, links and connections to subpages. When the search engine crawlers “read” the website during indexing, they should not encounter any obstacles. This is exactly what we ensure during technical optimization during the website relaunch. In some cases, it is also possible to technically revise the old website so that it meets the necessary requirements for good rankings without a costly relaunch.

Backlink strategy

Backlinks are at the heart of off-page optimization in the course of an SEO relaunch. This means that you take advantage of the SEO effect of valuable external links. Because when other pages link to your new website, this means an SEO boost. However, generating backlinks requires some effort and should be implemented professionally. After all, only high-quality backlinks will really boost your site’s rankings. They can help to generate additional traffic and signal to search engines that your website offers valuable content. On request, we can also support you in creating keyword-focused content to further improve the positioning of your website in the search engines.

Analysis

Analysis tools such as the Google Search Console are an excellent way to accompany the SEO relaunch of a website. In this way, you can keep a constant eye on the SEO values of your website – and can make the necessary adjustments if necessary. The Google Search Console is the ideal tool for checking the development of the rankings of the new website and its subpages. For example, search engine-friendly XML sitemaps can be stored and individual URL parameters can be adjusted. To ensure a smooth SEO relaunch, we always keep an eye on your website through continuous analysis.

✔ New brand identity

As part of the SEO relaunch, it makes sense to completely overhaul your brand's web design. This allows you to implement a more modern brand identity.

✔ Mobile-friendly design

Users are mobile. To reach smartphone users, you have the option of optimizing the design of your website for mobile user-friendliness during the SEO relaunch.

✔ Competitive advantage

By optimizing and modernizing your website, you can stand out from the competition and be better positioned in search results.

Why is an SEO relaunch useful?

We improve your search engine ranking and increase your reach.

Many website operators shy away from the effort involved in a relaunch. However, in order to remain competitive in the long term and to constantly increase traffic to your own website, a relaunch is an absolutely sensible investment. It is particularly worthwhile to make old static websites fit for the future by relaunching them with a new concept. It is not only worth revising the keywords and content strategy and eliminating duplicate content problems in the content: The web design can also be repositioned as part of such a redesign. This makes sense simply because many old programs are not designed for predominantly mobile Internet use.

The CMS should also be put to the test as part of the redesign: many older content management systems no longer meet today’s SEO requirements sufficiently. Fortunately, there is a wide range of new options available – open source solutions such as WordPress, Plone or Typo3 are particularly popular for new websites.

Risks of a website relaunch

What can go wrong?

The potential for more traffic and visibility in the SEO relaunch of a website is huge – but you should also be aware of the risks and avoid them. Because if such a relaunch is not carried out correctly, it can lead to a loss of visibility. For example, when redirecting within the scope of redesigns, a 301 redirect must be ensured. Failure to do so will result in a drop in rankings. Also important: Avoid unnecessarily large files. We can help you to display large graphics and images, which are very popular during the relaunch, even with small file sizes. This is because search engines penalize excessively large file sizes due to loading delays.

A backlink analysis should also be carried out before the relaunch. This is because link partners react badly if the links placed on their pages suddenly lead nowhere. In order not to jeopardize your own off-page SEO strategy, it is therefore essential to ensure that existing backlinks continue to work during the redesign.

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

Last week we did a complete website, Google SEO and SEA relaunch with Loyamo.

Loyamo provided outstanding support for the project. I am impressed that we met all the deadlines, the concept of the site is very cleverly thought out and structured. The collaboration with the whole Loyamo team is great!

Benedikt Müller, Owner, Physio Station AG

Loyamo has accompanied us for many years as a reliable and knowledgeable partner for websites, SEA and SEO.

Thanks to Loyamo’s conversion optimization, we receive significantly more inquiries that precisely match our target group. We particularly appreciate the professional cooperation and the know-how of the entire team. We look forward to further cooperation!

Lea Saurer, Deputy Director, Saurer Marking Solutions

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We have been working with Loyamo on a basis of trust for years.

The team provides us with strong support throughout the entire SEO process. From keyword research and assistance with technical SEO to optimized texts for dedicated landing pages, Loyamo is the number one contact because they work reliably and flexibly, but also approach the matter critically in order to achieve the best possible result for the TUM Campus Heilbronn. Loyamo is also the first choice for other website issues, such as the short-term implementation of WordPress instances, due to their expertise and flexibility.

Malte Mattick, Marketing Manager Website, TUM Campus Heilbronn

The collaboration with Loyamo over the past months has been a great journey of growth and learning.

We received expert support at all times on our SEO & LinkedIn strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.

Sara Bernardi, Key Account Director, Mr. Marine

We've been partnering with Loyamo since 2018.

We’ve been partnering with Loyamo since 2018, crafting a series of flourishing content marketing campaigns. Loyamo’s impressive SEO skills, combined with their creative content strategies, have effectively achieved and often surpassed our campaign goals and expectations.

Mauro Cattaneo, SEO Lead, ifolor

In recent years, we have relied on Loyamo's support in all SEO matters.

We were able to draw on extensive and elaborate analyses as well as advice and support in technical SEO. We particularly appreciate the open exchange and honest feedback as well as the expertise and experience of Loyamo employees.

Christian Hübsch, SEO Lead, HolidayCheck

For us, the collaboration with Loyamo makes perfect sense.

For us, the collaboration with Loyamo makes perfect sense because the SEO and SEA measures for roomours GmbH are now perfectly coordinated and Loyamo’s interdisciplinary team is very meticulous about the essential nuances in the respective optimization steps – the hoped-for results were already visible after a short time.

Andreas Struppler, Director, roomours GmbH

The cooperation with Loyamo so far has always been characterized by expertise, openness and fun at work.

Thanks to the competent support, we have developed a precise roadmap for expanding our digital SEO visibility and can now implement it. We would like to thank Loymao for their excellent work and look forward to working with them in the future.

Charlotte Altmann, former Team Lead Content Marketing, ottonova

We are delighted to have Loyamo at our side as a trusted partner for our online marketing activities.

The team supports us in SEO to increase our visibility and optimize our conversion funnels. The great collaboration with Loyamo makes it possible to connect our tutoring students with the best tutors!

Stefan Detering, Digital Product Manager, Studienkreis

As founders, we have made it our goal to help people find their calling.

In Loyamo, we have found a partner who shares the same mentality and works with us to set the course for successful online marketing. We particularly appreciate the personal approach and the comprehensive expertise in SEO and content creation.

Elisa & Paola, Founders & CEOs, Matchrs

Loyamo has established itself as an important SEO partner for C&A over the past few years.

We appreciate the high quality and strategic advice and the open discussions about the daily challenges in SEO. We look forward to working with Loyamo in the future and are absolutely convinced that we can benefit from Loyamo’s expertise.

Patrick Grunwald, Head of SEO, C&A

Loyamo's expertise in search engine optimization has led to a significant increase in organic traffic to our website.

The team at Loyamo took the time to understand our individual goals and develop customized strategies for us. Their professionalism and commitment made the whole process smooth.

David Gruber, CEO, SWISS DJ

Loyamo has significantly strengthened our online presence with their in-depth SEO expertise.

Through ongoing optimization, tailored keyword strategies and technical adjustments, Loyamo has not only sustainably improved our visibility in search results, but has also established itself as an indispensable partner for our long-term digital marketing strategy.

Their transparent communication and professional approach set the standard for a lasting and successful collaboration.

Jochen Mumme, Vice President Marketing, VIU Eyewear

Frequently Asked Questions

Questions & answers about the SEO relaunch

An SEO relaunch is usually carried out with the help of agencies. However, with expert guidance and a lot of time, a website operator can also contribute to the search engine optimization of the website themselves. For example, we support you with workshops and long-term optimization through new content and much more.

After revising URLs, adapting the content strategy, updating links to internal URLs, optimizing keywords and other measures as part of an SEO relaunch, the effects are usually quickly apparent: the visibility of the website and therefore the rankings and traffic increase. The exact success figures are usually measured using SEO tools such as Sistrix or Google Search Console.

The costs for optimizing URLs, content and other website parameters as well as the entire website structure and other technical aspects as part of an SEO relaunch depend on the effort involved. If a site has numerous URLs and subpages, the effort is naturally higher than for a one-pager.

Search engine optimization for a website, several URLs or individual subpages is a permanent task. This is because indexing by search engine crawlers takes place again and again – and if a page has no exciting developments to offer, it will be downgraded in the rankings. SEO optimization should therefore be seen as a long-term task.

Become an SEO professional with our SEO seminar

Learn everything about search engine optimization and how you can increase your own online presence in our SEO seminar. Practical exercises and case studies will help you to internalize the content you have learned and apply it to your company.

You can take part in one of our SEO seminars either online or on site.

We cover the following content in focused small group training:

SEO overview
Technology and content SEO
AI in SEO
Important tools
Measuring KPIs
Evaluate trends
Keyword research

Our work in figures

We are passionate about our work and develop individual strategies.

CLIENTS SINCE 2016

We have worked for 212 clients since 2016.

INDUSTRIES

We support companies from 23 different industries.

SATISFACTION

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We have been serving many clients for many years.

LOYALITY

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Loyalty is a top priority for us.

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