Online marketing strategy

Our team of experts will support you in developing and implementing an effective online marketing strategy tailored to your needs that will sustainably increase your online presence.

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Our services & levers in the area of online marketing strategy

As an online marketing agency, we develop customized online marketing strategies that optimally position your company, your products and your services on the Internet. An online marketing strategy includes a target group and competition analysis and the resulting measures on various online marketing channels.

Channel selection

Based on target group and competition analysis, the next step is to select the channels to be used as part of the online marketing strategy. Depending on the defined marketing goals and target groups, different channels can achieve sustainable success. As a rule, the focus is not just on one channel, but several measures are implemented on different platforms. The online marketing strategy ensures that all channels are coordinated and complement and supplement each other.

As an online marketing agency, we can provide you with sound support in selecting the right channels thanks to our many years of experience.

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✔ Expertise

With the help of our expertise and many years of experience, we develop customized online marketing strategies that are adapted to the needs of your company.

✔ Saving resources

By working with an online marketing agency, you can not only save costs, but also use your time for day-to-day business while we take care of your campaigns.

✔ Best Practices

As an online marketing agency, we are always aware of the latest trends, best practices and algorithm updates and apply these to your strategy.

✔ Real-time optimization

With the help of an online marketing strategy, the performance of your marketing activities can be analyzed and optimized in real time. By using analytics tools, key metrics can be tracked and adjusted to improve your strategy.

✔ Competitive advantage

An innovative online marketing strategy can set your company apart from the competition. By using the latest technologies, trends and platforms, you can improve your products, open up new markets and gain a competitive advantage.

✔ Scalability

A well-thought-out online marketing strategy allows you to scale your marketing activities and adapt them to changing market conditions. It enables you to react flexibly to challenges and opportunities in order to remain successful in the long term.

What is an online marketing strategy?

Good question!

With an online marketing strategy tailored to your company, you will be able to reach your target group and strengthen your online presence. It is your plan for how you can position your brand on the Internet and successfully market your products and services using various measures on different channels. The components of an online marketing strategy include the use of search engine optimization (SEO), search engine advertising (SEA), content marketing, social media marketing and email marketing. The various measures used complement each other in order to generate more reach, conversions and sales through their targeted use.

As an online marketing agency, we make sure that your online marketing strategy is based on defined business objectives and tailored to your needs. To this end, we carry out detailed target group and competitor analyses in order to develop the most effective marketing channels for your company. After developing and implementing a tailor-made online marketing strategy, we use continuous monitoring to ensure that your marketing measures are effective and optimize them immediately if necessary.

Why is an online marketing strategy important?

Your comprehensive plan for your online presence

With the help of a well-founded online marketing strategy, you can position yourself sustainably in the online competition and create the basis for long-term business success. Nowadays, the majority of consumers obtain information and make purchases online, making a strong online presence essential in order to keep up with the competition. Tailor-made online marketing measures not only ensure long-term sales, but are also a prerequisite for company growth. A comprehensive online marketing plan enables companies to reach customers and potential customers on the right channels at the right time with their content and messages and convert them into conversions. Numerous metrics allow the strategy to be reviewed and adjusted in order to always achieve optimal results. Advantages at a glance:

  • Higher conversion rates through targeted audience engagement and personalized marketing content adapted to the needs of the analyzed buyer personas

  • Increased visibility through optimized placements in the SERPS and a stronger presence in social media

  • Effective use of budget through targeted campaigns, measurable results and ROI analyses

  • Sustainable growth in traffic and brand presence through continuous visibility

  • Better results through data-based decisions and adaptation of marketing measures based on current performance data

  • Competitive advantages through innovative online marketing activity
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Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

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Professional, proactive support and innovative approaches

Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.

Jochen Mumme, Vice President Marketing, VIU Eyewear
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With Loyamo, we have had a trustworthy and more than competent partner in the field of conversion rate optimization at our side for over 5 years.

In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.

Svenja Gansauge, Head of Business & Client Development, Hubert Burda Media
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Loyamo has accompanied us for many years as a reliable and knowledgeable partner for websites, SEA and SEO.

Thanks to Loyamo’s conversion optimization, we receive significantly more inquiries that precisely match our target group. We particularly appreciate the professional cooperation and the know-how of the entire team. We look forward to further cooperation!

Lea Saurer, Deputy Director, Saurer Marking Solutions
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Loyamo is a very strong and capable partner

Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn
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The collaboration with Loyamo over the past months has been a great journey of growth and learning.

We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.

Sara Bernardi, Key Account Director, Mr. Marine
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We are delighted to have Loyamo at our side as a trusted partner for our online marketing activities.

The team supports us in SEO to increase our visibility and optimize our conversion funnels. The great collaboration with Loyamo makes it possible to connect our tutoring students with the best tutors!

Stefan Detering, Digital Product Manager, Studienkreis
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With Loyamo, we have had a trustworthy and more than competent partner in the field of performance optimization at our side for over 5 years.

In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.

Svenja Gansauge, Head of Business & Client Development, Hubert Burda Media
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Loyamo has helped us convert our website traffic into customers.

If you are a service provider looking to improve your online presence, then we can wholeheartedly recommend Loyamo. Their ability to deliver results and their expertise in conversion optimization make them a reliable partner for anyone looking to succeed in the referral business.

David Gruber, CEO, SWISS DJ

Frequently Asked Questions

Questions & answers about online marketing strategy

What is an online marketing strategy?

An online marketing strategy is a comprehensive plan aimed at strengthening a company’s online presence and targeting its audience. It includes measures such as SEO, content marketing, social media marketing, email marketing and paid advertising.

A well-thought-out online marketing strategy helps companies to reach their target group effectively, increase brand awareness, boost sales and achieve long-term success in the digital space.

We start by analyzing our clients’ current online presence and business goals. Based on these findings, we develop a detailed plan that is specifically tailored to their needs and available budget.

A comprehensive online marketing strategy can include various channels depending on the target group and company goals, including SEO, content marketing, social media, email marketing and paid advertising such as Google Ads and Facebook Ads.

The time it takes to achieve visible results varies depending on the strategy and objective. SEO measures can take several months, while paid advertising campaigns often show results more quickly.

Yes, we offer comprehensive support in the implementation of your online marketing strategy, including content creation, implementation of online marketing measures and management of advertising campaigns.

The costs of an online marketing strategy depend on the specific requirements and the scope of the desired measures. We will be happy to provide you with a customized offer based on your needs and objectives.

An online marketing strategy should be regularly reviewed and updated to ensure that it continues to be effective and responds to current market trends and changes. Nevertheless, it often takes a while for some measures to take effect, which is why the online marketing strategy should not be changed too often or at short intervals.

Loyamo is characterized by a young, dynamic and innovative approach. We offer customized solutions that are tailored to the individual needs of our clients and place great value on measurable results and close cooperation.

Our work in figures

We are passionate about our work and develop individual strategies.

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CLIENTS SINCE 2016
We have worked for 212 clients since 2016.
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INDUSTRIES
We support companies from 23 different industries.
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SATISFACTION
We have been serving many clients for many years.
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LOYALITY
Loyalty is a top priority for us.
Take your online marketing to the next level!
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