LinkedIn consulting
We support you in creating detailed profiles and developing a customized content strategy to increase your reach and build your sustainable network on LinkedIn.
Our services & levers for LinkedIn consulting
LinkedIn consulting helps you to use the platform even more effectively for your business goals. Together with a professional agency like Loyamo, you can improve your LinkedIn profile and maximize your company’s success with the help of target group-specific ads, suitable content and continuous performance analysis.
Profile optimization
We offer a range of services to optimize your company profile on LinkedIn. We will design your profile so that you present a professional image to the outside world and strengthen your brand identity. Our experts will carefully analyze your existing profile and work closely with you to develop relevant content that will attract the attention of potential customers and business partners.
Target group analysis
Our experienced consultants support you in identifying and better understanding your target groups on LinkedIn. Based on this analysis, we develop customized strategies to accurately address the desired target group and interact with them. Through targeted targeting and personalized content, we maximize the relevance and effectiveness of the communication tools you use on LinkedIn.
Content
At our agency, we place great emphasis on a well-thought-out content strategy that is tailored to the needs and interests of your target group. Our experts create high-quality content such as articles, blog posts, infographics and videos that help drive engagement, increase your reach and promote your brand awareness. We work closely with you to ensure that the content conveys the desired messages and values.
Ad management
To improve your visibility on LinkedIn and effectively reach your target audience, we offer comprehensive ad management. Our experts create engaging ad campaigns, continuously optimize them and analyze performance to ensure your marketing goals are met. We use advanced targeting options and ad formats to realize the full potential of LinkedIn as a marketing platform.
Analysis & reporting
We place great importance on data-based decisions, which is why we provide you with detailed analyses and reports on the performance of your LinkedIn marketing campaigns. Our experts interpret the data, identify trends and opportunities and derive sound recommendations to continuously improve the effectiveness of your strategies. We are always available to answer your questions and offer a transparent and collaborative partnership for your long-term success.
By working with our agency, you benefit from the expertise and experience of our LinkedIn experts. We have an in-depth understanding of the business platform and use strategies and tactics that have already been tried and tested to achieve the goals you have set yourself.
Outsourcing LinkedIn consulting to our agency allows you to save time and resources. Instead of using internal resources to develop and implement LinkedIn strategies, you can focus on your core competencies while we take care of your LinkedIn marketing.
We develop customized LinkedIn strategies that are specifically tailored to your company's needs and goals. By thoroughly analyzing your target groups and market segments, our consultants can develop targeted approaches to achieve the desired results on the platform.
We are able to continuously monitor, analyze and optimize LinkedIn campaigns to achieve the best possible results. Through regular reporting and performance evaluation, adjustments can be made to respond to changes in the market and the behavior of your target audience.
By utilizing our LinkedIn consulting services, you can achieve measurable results and track the return on investment (ROI) of your marketing spend. We are able to define and monitor clear performance metrics to ensure that the measures align with your business objectives and deliver a positive ROI.
We can seamlessly integrate your LinkedIn marketing into your company's overall marketing strategy. Through coordination and integration with other channels such as social media marketing, content marketing and email marketing we can create a consistent brand message and an effective marketing environment for you.
What content should you share on LinkedIn as a company?
Good question!
LinkedIn offers you a unique opportunity to strengthen your brand, demonstrate your expertise and connect with your target audience. The type of content you share on LinkedIn plays a crucial role in how you are perceived by potential customers, business partners and employees. Here are some recommendations on what content you should share on LinkedIn:
- Industry-specific insights and trends: share articles, reports or opinion pieces that offer insights into industry-specific trends, developments and challenges. This shows that your company has a deep understanding of the industry, which is why you are perceived as an expert in your field.
- Success stories: Showcase your successes by sharing case studies and success stories about satisfied customers. This helps potential customers understand your company’s value proposition and build trust in your products or services.
- Updates and milestones: Inform your LinkedIn followers about important company-related updates, such as new product launches, partnerships, awards or other milestones. This improves your brand awareness and encourages user engagement with your company.
- Expert advice and tips: Share useful advice, tips and best practices on topics that are relevant to your target group. This illustrates your expertise and offers direct added value to your followers.
- Events and happenings: Share information about upcoming events, conferences or webinars that your company is attending or hosting. This invites interaction and encourages networking with your target group.
- Visual content: Use visual content such as images, graphics, videos and infographics to make your messages more engaging and impactful. Visual content is often better perceived and generates more engagement.
- Employee stories: Give your employees a voice by sharing their stories, experiences and insights. This promotes employee engagement, strengthens team spirit and gives potential employees an insight into your corporate culture
By sharing a diverse mix of this content on LinkedIn, you can increase your reach, boost engagement and build an authentic connection with your target audience. It’s important to be consistent and strategic to get the most out of LinkedIn and build long-term relationships. We are happy to advise you on the selection and creation of relevant post types for your company.
What are the benefits of paid ads on LinkedIn?
Paid ads on LinkedIn are like precise spotlights in the dark: they increase visibility, focus on your target group and lead to success.
Paid ads on LinkedIn offer you an effective way to increase your reach, target specific audiences and achieve specific business goals. By running ads, you can increase your brand awareness, generate qualified leads and improve your conversions.
LinkedIn offers a variety of targeting options. These include demographic characteristics, professional experience, industries and interests. This ensures that the ads reach exactly the right people. In addition, LinkedIn’s analytics feature enables detailed evaluation of ad performance to continuously optimize campaigns and maximize ROI.
Overall, paid ads on LinkedIn can make a significant contribution to increasing the visibility, engagement and ultimately the business success of your company. We are happy to support you in placing suitable ads on LinkedIn and evaluating them professionally in order to achieve maximum added value for your company.
Arrange a non-binding initial consultation today and see for yourself.
Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.
Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.
We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.
Frequently Asked Questions
Questions & answers about LinkedIn consulting
The time it takes to see results from LinkedIn consulting can vary depending on the scope of the measures implemented, the competitive situation in your industry and other factors. However, you can usually see the first positive developments after a few weeks to months.
The cost of LinkedIn consulting varies depending on the scope of the service and your individual requirements. We offer customized solutions to meet the needs of different companies. Feel free to contact us directly and without obligation to find out how much LinkedIn consulting would cost in your case.
The success of marketing on LinkedIn can be measured using various metrics, including the number of profile views, engagement with your posts, the number of new connections, the generation of leads and the conversion rates of your LinkedIn ads. As part of our LinkedIn consultancy, we can help you identify the metrics that are relevant to you in order to best track your progress.
Yes, LinkedIn consulting can be just as helpful for individuals as it is for companies. It can help you optimize your personal profile, build a professional network and achieve your professional goals in the best possible way by helping you improve your LinkedIn presence and make your profile more attractive to potential employers.
An effective way to expand your LinkedIn network is to search specifically for people who work in your industry. Participating in events relevant to your industry and getting involved in groups as well as maintaining and deepening existing contacts can also be helpful.
We are passionate about our work and develop individual strategies.