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Our services & levers in the area of lead generation

Leads are users who have shown interest in your products or services, for example by leaving contact information such as their name, email address, telephone number or other relevant data. From a marketing perspective, leads are of great importance as they are seen as potential customers with whom you as a company can get in touch to offer your products or services and ultimately generate more sales. The quality of leads can vary depending on the specific criteria and objectives of your business.

Content marketing

Content marketing is a strategic method of reaching potential customers and convincing them of your brand. By creating high-quality and relevant content, such as blog posts, infographics, videos and white papers, you can demonstrate your expertise and build trust with your target group. Your content should be informative, engaging and relevant to your target audience to pique the interest of potential customers and guide them through your sales funnel.

Content Strategie
Acquiring new customers

Targeted lead generation allows you to identify and approach potential customers who are interested in your products or services. This enables you to expand your customer base and tap into new sources of revenue.

More effective marketing spend

Lead generation helps you to use your marketing expenditure more effectively as it is targeted at potential customers who have already shown an interest in your products or services. This reduces wastage and increases the likelihood of conversions.

Building customer relationships

Lead generation offers you the opportunity to build relationships with potential customers by providing them with relevant and valuable content. Through regular communication and interaction, you can gain the trust of your customers.

Increase in sales opportunities

You can increase your sales opportunities by generating qualified leads. Potential customers who have already shown interest in your products and have requested information are more likely to contact you and ultimately make a purchase.

Improved strategy

Lead generation provides you with insights into the behavior of your target group. By analyzing lead data, we help you optimize your marketing strategies and adapt them to the needs of your target group in order to strengthen your market position.

Improved customer qualification

By generating leads, you can gather information about your potential customers to better understand their needs, preferences and buying intentions. This data helps to qualify and segment leads to optimize your marketing and sales spend.

What is lead nurturing?

Good question

Lead nurturing is a crucial process in lead generation that aims to guide potential customers through your company’s sales funnel and increase their willingness to buy. This involves the targeted use of relevant content to maintain the interest of leads and strengthen their relationship with your company.

Lead nurturing can take place via various communication channels. These include email marketing, social media marketing, personalized web content and much more. The aim is to offer leads added value , answer their questions and address their needs so that over time this leads to qualified sales opportunities. By continuously interacting and nurturing the relationship with leads, you can gain their trust and pave the way for a successful conversion.

How does lead generation by an agency work?

How to plant and care for seeds for a successful harvest.

Lead generation by an experienced agency like Loyamo is accomplished through the use of various strategies aimed at identifying and attracting potential customers to your business. Our experts start with a thorough analysis of your target audience to better understand their needs, preferences and behaviors. Based on these insights, we develop customized strategies aimed at effectively reaching your target audience. We use a wide range of online marketing channels such as social media, SEO, pay per click advertising, content marketing and email marketing to ensure a holistic approach.

Our team is on hand to help you create engaging content and campaigns that pique the interest of your potential customers and motivate them to get in touch with your company. We place great emphasis on the continuous analysis and optimization of your campaigns to ensure that your lead generation is always effective and achieves the desired results. By regularly reviewing and adapting our strategies, we remain flexible and react to changes in the market and in the behavior of your target group. This allows us to ensure that your lead generation is continuously optimized and that you achieve your goals with our help.

Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

viu website
Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear
Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn
burda direct website
With Loyamo, we have had a trustworthy and more than competent partner in the field of performance optimization at our side for over 5 years.

In addition to their proven performance, I particularly appreciate their reliability and the great professional and personal exchange at eye level. Sparring helps us to identify and exploit new optimization potential. I look forward to continuing our successful collaboration.

Svenja Gansauge, Head of Business & Client Development, Hubert Burda Media

Frequently Asked Questions

Questions & answers on lead generation

Leads are qualified on the basis of various criteria known as BANT criteria: Budget, Authority, Need and Timeframe. You can also set your own specific criteria to determine which leads are most likely to become your company’s customers. We will be happy to advise you on the selection of suitable criteria for qualifying your leads.

A lead is a potential customer who has shown interest in your company’s products or services by providing their contact information. A customer, on the other hand, is a person or company who has already purchased a product or service from you. Our goal is to help you generate leads in order to convert leads into actual customers.

The time it takes to see results from lead generation campaigns can vary. Factors that influence the time frame include the type of campaign, the target audience, the competitive situation and the effectiveness of the strategies used. Generally, initial results will be visible within a few weeks, while the full impact may take longer.

Yes, we also offer support with the implementation of marketing automation tools. These tools play a crucial role in increasing the efficiency of lead generation campaigns. By automating processes such as email marketing, lead nurturing and customer interaction, you can save valuable time and improve the effectiveness of your marketing strategies. We have the expertise and resources to help you select, implement and optimize marketing automation tools.

Our work in figures

We are passionate about our work and develop individual strategies.

We have worked for 212 clients since 2016.
We support companies from 23 different industries.
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We have been serving many clients for many years.
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Loyalty is a top priority for us.
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