Content marketing workshop

Increase your visibility to boost your brand awareness and generate more leads.

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Our services & levers for a content marketing workshop

In our exclusive content marketing workshop, you will learn how to create appealing content, inspire your target group and increase your online presence.


What is content marketing anyway? And how can I use it to achieve my business goals? These questions will be answered in the first step of our workshop. We go into the basic principles of content marketing and clarify the definition of content marketing, its importance in online marketing and the differentiation between different types of content and their areas of application. The comprehensive treatment of these basics lays a solid foundation for your content strategy.

Content Strategie 1
✔ Increased visibility

High-quality content improves your visibility in search engines, which leads to greater reach and increased attention.

✔ Strengthening brand awareness

Consistent and engaging content helps to increase brand awareness as users regularly come into contact with your content.

✔ Competition differentiation

Use an unmistakable style and make use of innovative formats! Stand out from the competition with unique content.

✔ Trust and credibility

Informative, helpful content positions you as an industry expert, which strengthens your target group's trust in your company and increases your credibility.

✔ Customer loyalty and retention

Offer your target group continuous added value and position yourself as a reliable source of information. This will ensure that they remain loyal to your brand long term.

✔ Lead generation

By providing meaningful content, you can not only attract attention, but also target potential customers and guide them through your sales funnel.

Immerse yourself in the world of content marketing with us!

You need to know what the relevant levers are!

Would you like to fully understand the diversity and opportunities of content marketing and use them successfully for your company? Our exclusive content marketing workshop offers you the unique opportunity to dive deep into the world of content marketing. In our workshop, you will not only learn how to create engaging content, but also which strategic considerations and subtleties are crucial in content marketing. From developing a targeted content strategy to targeting your audience and using SEO principles correctly, we will cover all the essential aspects that are relevant to your success in the digital age.

Our experienced experts will guide you through hands-on exercises and case studies to give you a clear insight into best practices and innovative approaches in content marketing. You will not only receive theoretical knowledge, but also concrete recommendations for action that you can implement directly in your content strategy.

For whom is a content marketing workshop useful?

Content marketing for everyone.

The Content Marketing Workshop is aimed at anyone who wants to take their digital marketing to the next level – whether you are just starting out in your content career or already have some experience. Regardless of your position or industry, the workshop is designed to deepen your understanding of content marketing and give you the tools to achieve your marketing goals. Our main target groups include:

  • Marketing executives: Learn how to optimize your marketing strategy through targeted content creation and distribution to build a sustainable brand presence.

  • Business leaders and executives : Use the workshop to understand the importance of content marketing for your business growth and learn how to realize your business goals through a strategic approach.

  • Self-employed and freelancers : Discover how to improve your online visibility and communicate effectively with your target audience to grow your business.

  • Marketing teams: Strengthen your team by learning together about the latest trends and best practices in content marketing. A shared understanding promotes the efficiency and success of your campaigns.
Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

viu website
Loyamo has been instrumental in driving forward our digital ambitions with their extensive online marketing expertise.

Their customized strategies, whether in SEO, SEA or social media, lead to a sustainable increase in our online visibility. In Loyamo, we have found a reliable partner who not only understands our marketing goals, but also implements them.

Jochen Mumme, Vice President Marketing, VIU Eyewear
Loyamo continues to impress us in online marketing.

Loyamo continuously impresses us in online marketing with its extensive
expertise, foresight and a high level of commitment. The contact persons
Loyamo’s reliable and professional approach and support make a significant
support make a significant contribution to our success.

Anna-Lena Berthold, Online Marketing Managerin, TUM Campus Heilbronn website
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Our collaboration with Loyamo was a real highlight:

Professional coordination, proactive communication and the confident handling of a large-scale content project set them apart. Not only was the result delivered successfully and on time, but the entire collaboration was completely maintenance-free. It felt as if the project was a real “self-runner”. A team of true professionals that we will continue to rely on in the future.

Marcel Heinze, Senior Product Manager,
ifolor blog
We've been partnering with Loyamo since 2018.

We’ve been partnering with Loyamo since 2018, crafting a series of flourishing content marketing campaigns. Loyamo’s impressive SEO skills, combined with their creative content strategies, have effectively achieved and often surpassed our campaign goals and expectations.

Mauro Cattaneo, SEO Lead, ifolor
swisscom website
Baris Gündogdu
Loyamo has been supporting us for many years in all matters relating to SEO.

From technical analyses and content briefings to implementation across all steps. Together, we expand our content in a targeted manner and thus generate sustainable growth for our extensive verticals! We look forward to continuing our high-performance collaboration in the future.

Baris Gündogdu, Head of Performance Marketing & Analytics, Swisscom
matchrs website
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As founders, we have made it our goal to help people find their calling.

In Loyamo, we have found a partner who shares the same mentality and works with us to set the course for successful online marketing. We particularly appreciate the personal approach and the comprehensive expertise in SEO and content creation.

Elisa & Paola, Founders & CEOs, Matchrs

Frequently Asked Questions

Questions & answers about the content marketing workshop

What are the goals of a content marketing workshop?

Our content marketing workshop equips participants with in-depth knowledge and practical skills to develop a successful content strategy and create appealing content. The focus here is on goals such as improving visibility in search engines, addressing the target group in a targeted manner, generating high-quality leads and increasing brand awareness and authority.

No, previous knowledge is not absolutely necessary. Our content marketing workshop is aimed at both inexperienced and advanced users. We design the workshop to be accessible to everyone. Whether you already have experience in content marketing or are just starting out, our workshop offers you application-oriented insights and individual guidance to expand your knowledge.

In our content marketing workshop, you will learn how to create a wide range of high-quality content. This includes creating engaging blog posts, informative articles and compelling social media posts. We will teach you the basics of storytelling, which you can use to develop content that is not only informative, but also appeals to your target group and motivates them to interact and take action.

Our work in figures

We are passionate about our work and develop individual strategies.

We have worked for 212 clients since 2016.
We support companies from 23 different industries.
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We have been serving many clients for many years.
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Loyalty is a top priority for us.
Take your online marketing to the next level!
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