Content Marketing Strategy

Our team of experts will support you in developing and implementing a customized and effective content marketing strategy that will sustainably increase your online presence.

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Our services & levers in the area of content marketing strategy

As a content marketing agency, we develop customized strategies that position your company, your products and your services optimally on the Internet. A content marketing strategy involves analyzing your target group, creating high-quality content and distributing this content via various channels to increase your visibility and reach.

Content

Based on the target group and competitor analysis, we develop a detailed content plan that defines which content should be created. The aim is to produce high-quality and relevant content that appeals to your target group and offers added value. Whether it’s blog posts, whitepapers, videos or infographics, we create content that strengthens your brand and increases your reach. 

Distributing the created content is the next crucial step, ensuring that your content appears in the right place at the right time. We identify the most effective channels to distribute your content and reach your target audience. This includes social media, email marketing, your company website and other relevant platforms.

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✔ Expertise

With the help of our expertise and many years of experience in content marketing, we develop tailor-made strategies that are adapted to the needs of your company.

✔ Resource savings

By working with us as a content marketing agency, you can use your time for your core activities while we take care of the creation and distribution of your content.

✔ Best practices

As a content marketing agency, we are always aware of current trends, best practices and updates and apply them to your strategy.

✔ Real-time optimi­zation

With the help of a content marketing strategy, the performance of your marketing measures can be analyzed and optimized in real time. By using analytics tools, key metrics can be tracked and adjusted as needed to improve the effectiveness of your strategy.

✔ Competitive advantage

An innovative and appropriate content marketing strategy can set your company apart from the competition. By utilizing the latest technologies, trends and platforms, you can improve your products and services, tap into new markets and gain a competitive advantage.

✔ Scala­bility

With the help of a well-thought-out content marketing strategy, you can scale your measures and adapt them to changing market conditions. The strategy enables you to react flexibly to challenges and opportunities in order to remain successful in the long term.

What are the most common mistakes made in content marketing?

Good question!

When it comes to content marketing, there are several mistakes that, in our experience, companies often make when planning and implementing their strategies. Here are some of the most common mistakes:

  1. Lack of target group orientation: A common mistake is to create content that is not clearly tailored to the needs, interests and problems of the target group. Without a deep understanding of the target audience, content can lose relevance and fail to achieve the desired results.
  2. Unclear goals and strategy: Without clear goals and a strategic direction, content marketing can be ineffective. Companies need to define what they want to achieve with their content (e.g. lead generation, brand awareness, customer retention) and develop a strategy that is aligned with this.
  3. Poor quality content: Poor quality content can tarnish a company’s image and put off potential customers. It is important that content is well-researched, informative, relevant and engaging to ensure a positive perception.
  4. Lack of consistency and regularity: Another mistake is to publish content irregularly or to neglect consistency in the choice of topics and tone. Consistency and regularity help to build a loyal readership and encourage engagement.
  5. Ignoring SEO: Content that is not optimized for search engines may not be found by the target audience. SEO is an important aspect of content marketing that should be considered to increase visibility in search engine results.
  6. Lack of promotion and distribution: Even the best content will not be successful if it is not properly promoted and distributed through the right channels. Effective promotion and distribution is crucial to maximize reach and reach the target audience.
  7. Not responding to feedback and analysis: Many companies fail to consider feedback from their target audience and conduct regular analysis of content performance. Through monitoring and analysis, weaknesses can be identified and the strategy optimized accordingly.
  8. Not reacting to trends and changes: The digital space is constantly changing and companies should be flexible and adapt their content strategy to current trends and changes. Ignoring new developments can lead to missed opportunities.

 

With our content marketing strategy, we ensure that you don’t make these mistakes and that your content is successful with your target group in the long term.

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Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself.

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marcel-heinze
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Our collaboration with Loyamo was a real highlight:

Professional coordination, proactive communication and the confident handling of a large-scale content project set them apart. Not only was the result delivered successfully and on time, but the entire collaboration was completely maintenance-free. It felt as if the project was a real “self-runner”. A team of true professionals that we will continue to rely on in the future.

Marcel Heinze, Senior Product Manager, Local.ch
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We've been partnering with Loyamo since 2018.

We’ve been partnering with Loyamo since 2018, crafting a series of flourishing content marketing campaigns. Loyamo’s impressive SEO skills, combined with their creative content strategies, have effectively achieved and often surpassed our campaign goals and expectations.

Mauro Cattaneo, SEO Lead, ifolor
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Baris Gündogdu
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Loyamo has been supporting us for many years in all matters relating to SEO.

From technical analyses and content briefings to implementation across all steps. Together, we expand our content in a targeted manner and thus generate sustainable growth for our extensive verticals! We look forward to continuing our high-performance collaboration in the future.

Baris Gündogdu, Head of Performance Marketing & Analytics, Swisscom
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paola elisa
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As founders, we have made it our goal to help people find their calling.

In Loyamo, we have found a partner who shares the same mentality and works with us to set the course for successful online marketing. We particularly appreciate the personal approach and the comprehensive expertise in SEO and content creation.

Elisa & Paola, Founders & CEOs, Matchrs

Frequently Asked Questions

Questions & answers on the topic of content marketing strategy

What is a content marketing strategy?

A content marketing strategy is a comprehensive plan that aims to increase the visibility and reach of a company by creating and distributing high-quality content. It includes measures such as target group analysis, content planning, creation and distribution as well as continuous monitoring and optimization.

A well-thought-out content marketing strategy helps companies to effectively reach their target audience, increase brand awareness, drive traffic and achieve long-term success in the digital space.

We start by analyzing our clients’ current online presence and business goals. Based on these findings, we develop a detailed plan that is specifically tailored to their needs and available budget.

A comprehensive content marketing strategy can include various channels, including SEO, social media and email marketing, depending on the target audience and business objectives.

A content marketing strategy should be regularly reviewed and updated to ensure it remains effective and responsive to current market trends and changes.

Our work in figures

We are passionate about our work and develop individual strategies.

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CLIENTS SINCE 2016
We have worked for 212 clients since 2016.
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INDUSTRIES
We support companies from 23 different industries.
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SATISFACTION
We have been serving many clients for many years.
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LOYALITY
Loyalty is a top priority for us.
Take your online marketing to the next level!
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