Content marketing consulting

We support you in carrying out a detailed target group analysis and developing an effective strategy. In doing so, we rely on continuous measurement and optimization to achieve your marketing goals.

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Our services & levers for content marketing consulting

Content marketing gives you the opportunity to create relevant and engaging content that appeals to your target audience. This allows you to build a long-term relationship with them. In our content marketing consultation, we show you how you can attract the attention of your customers with targeted content and successfully position your company on the market.

Channel selection

The right selection and optimization of the channels on which you distribute your content is crucial to effectively reach your target group. Our content marketing consultancy helps you to identify and optimize the appropriate channels, be it social media platforms, company blogs, email marketing or others. Aspects such as the preferences of the target group, the reach of the channels as well as current trends and best practices are taken into account in order to maximize the visibility and reach of your content.

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✔ Expertise

Our content marketing experts have experience in this field. They know best practices, current trends and have insight into the ever-changing digital landscape. Through our expertise, we can help you develop and implement effective strategies.

✔ Customized solutions

Every company has different goals, target groups and resources. Our content marketing consultants develop customized solutions that are tailored to the specific needs and circumstances of your company and thus help you to achieve your goals.

✔ Increased efficiency

A content marketing consultancy increases your efficiency by helping you make the best use of your resources. By supporting you in the planning, implementation and analysis of marketing activities, you can improve processes and maximize results.

✔ Risk minimization

By working with our experienced content marketing consultants, you can minimize the risk of mistakes and bad investments. We support you in recognizing and avoiding potential pitfalls at an early stage, which saves costs and valuable resources in the long term.

✔ Flexibility

Our content marketing consultants support you in adapting, expanding or optimizing your content marketing strategy as needed to respond to new opportunities and challenges. This gives you the flexibility and scalability to adapt to changing market conditions.

✔ Long-term relationships

A content marketing consultancy focuses on building long-term relationships. By providing relevant and valuable content, you have the opportunity to sustainably strengthen the trust and loyalty of your target group and build long-term customer relationships.

How content marketing can trans­for­mize your company

Long-term success thanks to strategic alignment!

Content marketing consulting goes beyond tactical measures and enables a strategic realignment of your marketing. Through thorough analysis, the definition of clear goals and the development of customized strategies , it helps you to better understand your target groups and create relevant, appealing content.

Our content marketing consultants support you in integrating current trends. We encourage customer-centric thinking and help your business create content that adds value and builds an emotional connection with your customers.

A holistic content marketing strategy enables you to achieve long-term successes such as increased brand awareness, improved customer loyalty and increased sales. Content marketing consulting is therefore a crucial step for companies to differentiate themselves and succeed in a highly competitive environment.

Current trends in content marketing

What you should consider in your strategy to keep pace with the expectations of your target group.

  1. Video content dominates: Videos continue to be one of the most popular forms of content. Short clips, livestreams, tutorials and storytelling videos offer you a dynamic way to interact with and engage your target audience.

  2. Interactive content: Interactive content such as surveys, quizzes, interactive infographics and augmented reality (AR) are on the rise. They offer users an immersive experience and encourage interaction and loyalty to your brand.

  3. Personalization: Personalized content based on users’ individual interests and behaviour is more effective than ever. Companies are increasingly investing in data-driven personalization technologies to provide tailored content and strengthen customer loyalty.

  4. User-generated content: Content created by users is highly valued. UGC is considered authentic and can increase the credibility and loyalty of customers to your brand. Encourage your customers to create and share content to increase engagement and expand your reach.

  5. Voice Search Optimization: With the proliferation of voice assistants and smart devices, optimizing content for voice search is becoming increasingly important. You need to make sure your content is optimized for natural voice search queries to be present in search results and maximize your reach.
Are you interested in a consultation?

Arrange a non-binding initial consultation today and see for yourself. website
marcel-heinze logo
Our collaboration with Loyamo was a real highlight:

Professional coordination, proactive communication and the confident handling of a large-scale content project set them apart. Not only was the result delivered successfully and on time, but the entire collaboration was completely maintenance-free. It felt as if the project was a real “self-runner”. A team of true professionals that we will continue to rely on in the future.

Marcel Heinze, Senior Product Manager,
ifolor blog
We've been partnering with Loyamo since 2018.

We’ve been partnering with Loyamo since 2018, crafting a series of flourishing content marketing campaigns. Loyamo’s impressive SEO skills, combined with their creative content strategies, have effectively achieved and often surpassed our campaign goals and expectations.

Mauro Cattaneo, SEO Lead, ifolor
swisscom website
Baris Gündogdu
Loyamo has been supporting us for many years in all matters relating to SEO.

From technical analyses and content briefings to implementation across all steps. Together, we expand our content in a targeted manner and thus generate sustainable growth for our extensive verticals! We look forward to continuing our high-performance collaboration in the future.

Baris Gündogdu, Head of Performance Marketing & Analytics, Swisscom
matchrs website
paola elisa
As founders, we have made it our goal to help people find their calling.

In Loyamo, we have found a partner who shares the same mentality and works with us to set the course for successful online marketing. We particularly appreciate the personal approach and the comprehensive expertise in SEO and content creation.

Elisa & Paola, Founders & CEOs, Matchrs

Frequently Asked Questions

Questions & answers about content marketing consulting

How do you measure the success of a content marketing consultancy?

The success of a content marketing consultancy can be measured using various KPIs. Particularly relevant KPIs are reach, engagement, conversions, ROI and customer loyalty. Regular analysis and review of the performance indicators are crucial in order to evaluate the effectiveness of the strategy and adjust it if necessary.

Content marketing consulting helps companies to define their brand identity, emphasize their unique selling points and communicate a consistent message across different channels in order to achieve a strong positioning in the market and in the minds of customers.

Companies can prepare for a content marketing consultation by defining clear objectives, providing relevant data and insights (such as competitive analysis, performance data from previous marketing activities and audience behavioral data), and maintaining open communication with our team of consultants to ensure a smooth process.

Once a content marketing consultation is complete, it is important to regularly review the strategies and tactics implemented, measure performance and make adjustments as needed to ensure goals are met and long-term success is achieved.

Content marketing consulting is relevant for companies of various sizes and industries, including B2B and B2C companies, start-ups, medium-sized companies and large corporations. Any company that wants to strengthen its online presence, increase customer loyalty and improve its brand image can benefit from content marketing consulting.

Our work in figures

We are passionate about our work and develop individual strategies.

We have worked for 212 clients since 2016.
We support companies from 23 different industries.
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We have been serving many clients for many years.
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Loyalty is a top priority for us.
Take your online marketing to the next level!
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