Bad data costs businesses billions of euros every year

The industry is headed toward empowering marketers to take ownership of their data. As a Google Certified Partner, Loyamo is committed to taking our clients to the forefront of analytics. It’s time to stop relying on BI teams, database administrators and IT to provide you actionable marketing insights. What a lot of companies are still getting wrong is that good analytics starts with a business objective, not a metric. We know analytics is more than reports. It’s a discipline that obtains good data and extracts next actions from that data. Loyamo lives and breathes analytics every day with our clients. When you hire us, you get analytics services that enact real change for your business. Ready to guide better business decisions with data?

How can your data inform marketing strategies? How can it make your company more money? How can it save your company more money? That’s where we come in.

Google Analytics Audit
We’ll audit the reliability of your data and ensure accurate measurement of all your most important KPIs. This exercise is important for all marketing channels and we use our proprietary crawler to check for 100% tracking pixel coverage.
Google Tag Manager Setup
Loyamo transitions all your tracking scripts into a web interface that any marketer can manipulate in seconds. It gives your developers back their precious time, enables programmatic event tracking, and best of all, it speeds up your site performance too.
Conversion Rate Optimization Services
Improve the user experience on your site through continuous testing. Loyamo will do extensive user research and build a testing plan that banks several test ideas you can roll out to either some of your site visitors or all of them.

Business Analytics

We take disparate data from online and offline data sources and turn them into an understandable and actionable story. Loyamo can integrate CRM data, call-tracking data, and ad network data with analysis tools like Google Data Studio. But we don’t leave you with a dashboard. We also provide real insight into your business and opportunities.

Opportunity Gap Analysis
We look at your existing data and isolate specific business learning that can immediately make an impact for your business in the short-term. It’s a low-risk way to see how Loyamo approaches analytics and get valuable insights.
CRM Integration
Get true “closed loop” analytics from click to lead to sale. We connect CRM systems such as Salesforce and marketing automation tools like HubSpot and Marketo with your web analytics platform.
Custom Analytics Dashboards
Once you’ve got clean, integrated analytics, Loyamo will build you a series of dashboards for all your stakeholders. Our dashboards follow the RAC framework: Reach, Action and Conversion.

All of these services are great, but we want to set you up to succeed far into the future. Loyamo also offers analytics trainings customized to your data that can be recorded as learning modules for new hires as you grow. These trainings can cover broad introductions to analytics concepts or specific how-tos about measurement strategies for a particular marketing discipline.